Wal-Mart (WMT) has outperformed the rest of the retail market for several months, due primarily to strong margins based on its buying power and it sability to offer relatively high-quality goods and services at prices below almost all of its competition.

The new 24/7 Wall St.–Channel Checkers survey shows that the big box retailer’s strength continued into March.

Based on interviews with managers at 30 Wal-Mart stores conducted over the last week, only 40% of respondents stated that the weak housing market or the weak economy was hurting business at their stores. Sixty percent said these macro factors were not affecting sales.

When asked about activity at their stores  37% of respondents reported business as “Very Strong” at their store location while another 40% said business was “Above Average.”  Another 17% reported business “Average” and 7% reported business as “Below Average”.

In the apparel category, Faded Glory was the top selling women’s brand according to 23% of respondents. 20% said it was Danskin Hoodies while 16% said Norma Komali was the top women’s brand.

For more information visit The Channel Checkers.

Douglas A. McIntyre

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