Retail
Amazon (AMZN) Extends Its Lead As Top Holiday Commerce Site
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Measurements from online research site Experian Hitwise show that Amazon (NASDAQ:AMZN) has been the most visited e-commerce site during the holiday shopping season since 2006. It is in the process of extending that lead and its dominance of the category.
Hitwise reports that visits to the top 500 e-commerce sites actually dropped 9% this “Cyber Monday” compared with the same day last year.
Over 15.5% of the visits to those 500 sites were to Amazon.com. Walmart.com (NYSE:WMT) followed with 9.5%. The next three sites were Target (NYSE:TGT) which had 5.1% of visits, Best Buy (NYSE:BBY) with 3.6%, and JC Penney (NYSE:JCP) with 2.6%.
The data shows once again how a few companies dominate online shopping and how small the prospects are for their competition. Visits to Kohls’ website were only1.5% of total traffic to the top 500 sites. Visits to the Macy’s (NYSE:M) site were less that 1.4%. Large retail operations including Nordstrom (NYSE:JWM) and Gap (NYSE:GPS) did not make the list at all.
If online shopping is critical to the fate of the largest retailers in the US, some of them are already in trouble this year.
Douglas A. McIntyre
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