Amazon Atop Another Useless Retail Study

By Douglas A. McIntyre Published Jun 14, 11:42AM EDT

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Amazon.com (NASDAQ: AMZN) is by a number of measures the most visited retail site in the US, the most successful e-commerce company in the world, and the online retailer with the biggest selection of items. It is also famous for its constant innovation the most recent by-product of which is the Kindle e-reader, the dominant product in its market.

Now a tiny investment firm, Consensus Advisors, says that Amazon is tops in their Retailer Health Ratings, a mash-up of what the firm calls “Healthy Growth, Asset Utilization, Pricing Power, and Balance Sheet Strength.” None of these metrics is well-described. Consensus says” The report lists an overall Retailer Health Rating for each retailer and also presents relative ranks within 20 retailing categories. In addition to the 10 highest rated retailers.” That of course, says very little.

It would be just as easy to look at retailers with the top performing stocks. Most of them are on the listThe top 10 retailers in the US are: Amazon, Aeropostale, Urban Outfitters, CVS, Walmart, Bed Bath & Beyond, Coach, The Buckle, Guess and Lululemon Athletica.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.