Borders To Open 25 Temporary Stores: Hire, Then Fire

Retail

Published: September 29, 2010 5:55 am

Last Updated: September 29, 2010 6:37 am

A temporary job is better than no job, until the person who has it is fired. Toys “R” Us said yesterday that it would add 45,000 workers for the holidays. Presumably, unless holiday sales are remarkably high, those people will be out of work come the new year.

Borders Group (NYSE: BGP), on the edge of extinction and barely able to compete with Amazon.com (NASDAQ: AMZN) and Barnes & Noble (NYSE: BKS), will open 25 seasonal Borders Express stores nationwide to serve customers during the holiday season

The company said, “Averaging about 2,500 square feet, each store will carry top titles and big new releases, Halloween and holiday-themed items, a selection of kids books, plush and toys as well as an assortment of e-Readers and related accessories.”

The math of how the joblessness level in America will look in the fourth quarter is harder to figure, and so is any projection for the first quarter of next year. The government’s “Welfare-To-Work” program is about to end. That could cost 240,000 people their jobs. The drop will likely show up in unemployment numbers in the fourth quarter, and may be partly offset by temporary retail job additions. Part-time retail jobs will swell the number of “part-time workers looking for full-time work” which is part of the BLS jobs report issued each month.

But, what happens when holiday work and government jobs programs both disappear? A projection based on those events should be simple. Many economists believe that unemployment will rise above 10% next year and stay at that level for several months. There is evidence based on current trends that shows those forecasts will almost certainly be true.

Douglas A. McIntyre

New temporary Borders store locations:

Seasonal Borders Express Stores
Scottsdale Fashion Square	Scottsdale, AZ
Valley Plaza Mall	Bakersfield, CA
Sunvalley Shopping Center	Concord, CA
Westfield Valley Fair	Santa Clara, CA
Perimeter Mall	Atlanta, GA
Westland Mall	West Burlington, IA
Westfield Fox Valley	Aurora, IL
Yorktown Center	Lombard, IL
Woodfield Mall	Schaumburg, IL
Emerald Square	North Attleboro, MA
The Mall at Partridge Creek	Clinton Township, MI
The Crossroads	Portage, MI
Ridgedale Center	Minnetonka, MN
Steeplegate Mall	Concord, NH
Fox Run Mall	Newington, NH
Moorestown Mall	Moorestown, NJ
Hamilton Mall	Mays Landing, NJ
The Mall at Short Hills	Short Hills, NJ
Oakdale Mall	Johnson City, NY
Poughkeepsie Galleria	Poughkeepsie, NY
Kenwood Towne Center	Cincinnati, OH
The Mall at Robinson	Pittsburgh, PA
Collin Creek Mall	Plano, TX
Greenbrier Mall	Chesapeake, VA
Fox River Mall	Appleton, WI

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