NFL quarterback Tim Tebow hasn’t been a New York Jet for even a month yet, but that doesn’t mean he can’t be the center of a big controversy. The first appears to be a lawsuit filed in Manhattan’s federal court by Nike Inc. (NYSE: NKE) against Reebok, which is owned by Adidas AG (OTC: ADDYY.PK).
Reebok’s license with the NFL Player’s Association ended in February. The company’s license with the NFL ends this month. Nike has replaced Reebok as the official NFL gear maker. Thus the suit.
According to the New York Post:
According to court papers, Reebok is “in the process of shipping large volumes of Tebow-identified apparel products” that are expected to hit stores this week.
“The opportunity to sell the first Tebow-identified Jets apparel is a unique and short-lived opportunity,” the suit says.
“It is unlikely that a consumer who purchases an unauthorized Tebow-identified NFL jersey or T-shirt from Reebok will purchase an authorized Tebow jersey or T-shirt from Nike the following week.”
Stay tuned. Tebowmania is just catching on in New York.
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