The Nook Is Headed for the U.K.

Retail

Published: August 20, 2012 9:49 am

Barnes & Noble Inc. (NYSE: BKS) announced today that it will be bringing the Nook e-reader and the associated digital bookstore to the United Kingdom this autumn, the Nook’s international debut.

The world’s largest bookseller will offer its Nook digital products and content through a new www.nook.co.uk online storefront, as well as via partnerships with leading retailers expected to be announced soon.

Barnes & Noble CEO William J. Lynch said in a press release:

We’re confident our award-winning technology, combined with our expansive content — including books, children’s books, magazines, apps, movies and more — will bring UK customers the option they’ve been waiting for.

The first products to roll out in the U.K. in mid-October include Barnes & Noble’s E Ink Readers, Nook Simple Touch and Nook Simple Touch with GlowLight. The U.K. Nook Store will feature more than 2.5 million digital titles, including top-selling U.K. books, newspapers and magazines, plus comics and Nook Apps.

Barnes & Noble’s share of the e-reader market has been put as low as 20%, so it needs all the help it can get competing again Amazon.com Inc. (NASDAQ: AMZN), which sells more e-books than any competitor.

Barnes & Noble opened today around $12.28, in a 52-week range of $9.35 to $26.00.

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