Online Deals to Grow to $5.5 Billion in 2016

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By Trey Thoelcke Published
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Market research firm BIA/Kelsey predicts that demand from U.S. consumers for online deals will boost the market to $3.6 billion by the end of this year. If so, the online deal market — including daily deals, instant deals and flash sales from the likes of Groupon Inc. (NASDAQ: GRPN) and Living Social — will grow nearly 87% compared to 2011.

The research indicates that spending on online deals will grow by an additional 23% in 2013 and may reach $5.5 billion by the end of 2016. Bigger players with access to particular targeting data, such as American Express Co. (NYSE: AXP), Bank of America Corp. (NYSE: BAC), Google Inc.(NASDAQ: GOOG) and Amazon.com Inc. (NASDAQ: AMZN) might become increasingly involved in the space.

In separate research, BIA/Kelsey found that more than one-quarter of small businesses surveyed said they were either “very likely” or “extremely likely” to participate in an online deal in the next six months. Nearly a quarter more said they are “somewhat likely” to do so. So more than half of the small businesses surveyed had a favorable view of online deals. The research suggests that online deals may become the status quo for small businesses that do not otherwise advertise online.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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