Windows 8 Generates Little Enthusiasm

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By Trey Thoelcke Published
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As reviews and predictions increase ahead of Friday’s release of Microsoft Corp.’s (NASDAQ: MSFT) Windows 8, a few issues dominate the commentary. The first is that Windows 8 is such a radical departure that people who might upgrade will be put off by the substantial changes that will force them to learn how to navigate an almost entirely new environment.

A second issue is that Windows 8 is a less important product than Windows has been in the past. Apple Inc. (NASDAQ: AAPL) Mac sales have blossomed in the past few years. Many people have dropped PCs completely to use tablets and smartphones, many of which run on the Google Inc. (NASDAQ: GOOG) Android OS. And many companies believe that they do not need the upgrade at all because their employees use Windows primarily for Word, Excel, email and basic Internet access.

Reuters reports:

There was once a time when the launch of a new Windows operating system was a huge deal for the technology departments in many businesses. Not anymore. Microsoft Corp’s release of Windows 8 on Friday is likely to be a non-event for most companies — and some experts say many may never adopt it.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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