Surface Tablet Coming to More Retailers

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By Trey Thoelcke Published
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Microsoft Corp. (NASDAQ: MSFT) has decided to let a number of retailers, including Staples Inc. (NASDAQ: SPLS), offer its Surface tablet, perhaps to offset sales that never reached any real volume. Microsoft had adopted a strategy to make the product available on its website and in its stores — but nowhere else. While the new distribution decision may be based on the need to increase sales, Microsoft also may have observed that almost all other PC firms, including Apple Inc. (NASDAQ: AAPL), have bettered volume by wide product distribution.

AllThingsD reports:

So far, Surface accounts for just a tiny fraction of overall Web traffic, though that isn’t that surprising considering its limited distribution. The tablet is also limited to running apps designed for Windows 8; a follow-on product, the Surface Pro, will be heavier and costlier, but will be able to run existing Windows apps thanks to its Intel processor

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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