Earlier today we saw the social media stocks taking a tumble. We simply blame this on an attack on high-flyers, now that Congress and the president refuse to even speak with each other. Now there is another development in the world of initial public offerings: zulily has just filed to come public via an initial public offering (IPO).

For those of you who do not know who or what zulily is, the company targets moms online for shopping ideas with new and unique products at great values not likely found elsewhere. In short, it is a deals (or daily deals) website. Think of a Living Social, Groupon and Gilt Groupe, all mixed into one and targeting mothers. The company’s site has been around since early in 2010.

The prospectus said:

We provide moms a fun and entertaining shopping experience with a fresh selection of over 4,000 product styles offered on a typical day through various flash sales events, which are limited-time curated online sales of selected products launched each day on our sites. … By bringing together millions of moms and a daily selection of products chosen from our vendor base, we have built a large scale and uniquely curated marketplace.

Zulily claims to have worked with more than 10,000 brands, featured over 1.6 million product styles, and sold more than 42 million items to over 2.9 million customers across its platform. It also claims that, as of June 30, 2013, it had some 2.2 million active customers who had purchased at least once in the past year. That was up 93.1% from a year earlier.

For 2012 and the six months ended June 30, 2013, zulily reported $331.2 million and $272.0 million in net sales, respectively. The same periods saw a net loss of $10.3 million and then $2.4 million in net income, respectively.

24/7 Wall St. would like to ask companies to stop using lower case names for their corporate names. Would you name your kid jill instead of Jill?

FULL SEC FILING

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