Amazon's Online Audience Crushes Walmart's

Retail

Published: November 23, 2013 10:29 am

If anyone wants to understand the advantage Amazon (NASDAQ: AMZN) has over rivals who sell merchandise online, he only has to look at traffic data. Amazon has more than twice the number of visitors to its sites than the No.2 company which is Walmart

According to the new comScore Media Metrix Top 50 U.S. Web Properties for October 2013 measure. Amazon sites are the sixth in terms of monthly unique visitors with 110 million. This puts it only ten million shy of huge portal AOL (NYSE: AOL).

Walmart (NYSE: WMT) finishes 25th with total unique visitors of 39.8 million. No matter how strong Walmart’s online offers are, they cannot reach nearly as many people as Amazon.

Amazon has several other advantages, not the least of which is it Prime service. For $79 a year, the e-commerce company offers:

FREE Two-Day Shipping on millions of items
No minimum order size
Unlimited instant streaming of thousands of movies and TV shows with Prime Instant Video
A Kindle book to borrow for free each month from the Kindle Owners’ Lending Library

For the most part, retail companies have increased what they charge for free shipping, because it so badly hurts their margins. Amazon has found a way to counter that, even if, in reality, it loses money on the process in a way disguised from investors.

Amazon continues to use the Kindle as tremendous advantages. Both the reader and Kindle Fire tablet are considered loss leaders. However, they are portals to services on which Amazon does make money. First and second among those are e-books and the Amazon streaming media service which the company claims has 41,000 TV and movie episodes. The service, as it grows, has become something close to a competitor to NefFlix (NASDAQ: NFLX) which effectively rules the streaming video sector in the U.S.

Walmart is not the only huge online retailer with an online problem. Its primary bricks and mortar competitor Target (NYSE: TGT) only has monthly unique visitors of 25.6 million.

The Average American Has No Idea How Much Money You Can Make Today ^(Sponsor)

The last few years made people forget how much banks and CD’s can pay. Meanwhile, interest rates have spiked and many can afford to pay you much more, but most are keeping yields low and hoping you won’t notice.

But there is good news. To win qualified customers, some accounts are paying almost 10x the national average! That’s an incredible way to keep your money safe and earn more at the same time. Our top pick for high yield savings accounts includes other benefits as well. You can earn up to 3.80% with a Checking & Savings Account today Sign up and get up to $300 with direct deposit. No account fees. FDIC Insured.

Click here to see how much more you could be earning on your savings today. It takes just a few minutes to open an account to make your money work for you.

Our top pick for high yield savings accounts includes other benefits as well. You can earn up to 4.00% with a Checking & Savings Account from Sofi. Sign up and get up to $300 with direct deposit. No account fees. FDIC Insured.

¹https://www.fdic.gov/national-rates-and-rate-caps