Lululemon Athletica Inc. (NASDAQ: LULU) has recovered handily from its lows, but the yoga and exercise themed apparel maker is still way down from its high. We have seen several analyst upgrades in recent weeks, but one analyst is bucking that trend on Friday.
Credit Suisse’s analyst Christian Buss has put out a new warning on Lululemon. The firm already had a Neutral rating, but the price target in this call was lowered to $46 from $53, versus a closing price of $53.05 on Thursday.
Friday’s report warns of a negative shift via Internet and social media monitoring via blogs, social networks and customer reviews. Another key concern is that a comparable store sales rebound will be delayed and that e-commerce growth likely will slow. Lululemon also supposedly is losing website traffic to competitors.
Even the Facebook activity is turning against it. Buss referred to February 2014 over February 2013 Facebook comments — 50 negative comments with 68 likes, versus two negative comments with six likes. That may not be the greatest highlight in the world, but it means that the company’s woes are not over in social media.
Buss said:
It is becoming more evident that the underlying structural demand environment has shifted at Lululemon. While product issues have begun to moderate, communication missteps continue to drive core customers to disassociate with the brand. As a result, we believe that erosion of productivity at mature stores (49% of total) will delay a comp rebound, margins may suffer as the new management team seeks to reengage customers, and earnings power falls short of consensus expectations.
That does not exactly sound anything like the turnaround that many other analysts have been calling for in the past three weeks or so.
Lululemon shares were down 4.5% to $50.45 in late morning trading on Friday. Its 52-week range is $44.32 to $82.50. This move may not be a formal rating downgrade, but the points brought up sure make it feel like one.
Get Ready To Retire (Sponsored)
Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less.
Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.
Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future
Get started right here.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
