Barely mentioned in the J.C. Penney (NYSE: JCP) earnings report was the tiny amount of its online sales for the quarter. Same-store sales may have improved, but the e-commerce revenue figure betrays a weakness that will eventually drive the company’s prospects back down after what will be a short-lived recovery.
For the quarter, J.C. Penney’s revenue rose 5.1% to $2.8 billion, on a same-store sales lift of 6%. But the retailer still lost money. Its net loss was $172 million, an improvement from a loss of $586 million in the same quarter a year ago.
Penney bragged about a 16.7% growth in e-commerce revenue, which hit only $249 million. By way of contrast, very modest-sized online discount retailer Overstock (NASDAQ: OSTK) had revenue of $333 million last quarter, an improvement of 13%. Overstock has neither J.C. Penney’s marketing budget, nor the broad array of products Penney sells online.
Amazon.com (NASDAQ: AMZN) has been the gold standard of online sales revenue for years. In the most recent quarter, its revenue rose 23% to $19.3 billion. So, it is growing at a faster rate than Penney’s online sales even though its revenue dwarfs that of the struggling retailer.
READ MORE: 10 Brands That Will Disappear in 2015
Penney’s Internet prospects are not only dimmed by Amazon. Wal-Mart Stores Inc. (NYSE: WMT), Target Corporation (NYSE: TGT), Best Buy Co Inc. (NASDAQ: BBY), and Macy’s (NYSE: M) are among the brick-and-mortar retailers that have expanded their e-commerce operations and are desperate for them to be successful. Penney’s Internet operations have to push through an army of competition. As large retailers press for even a modest part of Amazon.com’s revenue, the odds are stacked against a company of Penney’s size.
Same-store sales improvements will help Penney, although it is worth remembering it is digging out of a hole of 20% fall-offs in revenue several quarters two years ago. And the model for making money in the retail industry has shifted violently away from foot traffic to hits on a retailer’s website. At $249 million in online revenue, Penney has not even begun this transformation.
Credit Card Companies Are Doing Something Nuts
Credit card companies are at war. The biggest issuers are handing out free rewards and benefits to win the best customers.
It’s possible to find cards paying unlimited 1.5%, 2%, and even more today. That’s free money for qualified borrowers, and the type of thing that would be crazy to pass up. Those rewards can add up to thousands of dollars every year in free money, and include other benefits as well.
We’ve assembled some of the best credit cards for users today. Don’t miss these offers because they won’t be this good forever.
Flywheel Publishing has partnered with CardRatings for our coverage of credit card products. Flywheel Publishing and CardRatings may receive a commission from card issuers.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.