American Apparel Continues to Fall Apart

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By Douglas A. McIntyre Published
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The departure of founder and CEO Dov Charney has not helped the financial results of American Apparel Inc. (NYSE: APP), although it may be too early to say. Regardless, the retailer’s fortunes continue to dissolve quickly, raising the question of whether it is beyond repair, particularly in an extremely competitive environment.

The best indicator of the health of most retailers — same-store sales — was particularly poor for America Apparel in its most recently reported quarter. For the period that ended June 30, this measure dropped 6%. And online sales, which virtually all retailers need to cement their futures, dropped 3%. This follows improvements for each metric in the second quarter of 2013.

American Apparel’s loss improved, but not enough to make Wall Street believe the retailer is likely to be viable. Revenue was flat at $162.3 million. The loss moved from $37.5 million in the second quarter a year ago to $16.2 million in this year’s second quarter. Cash on the company’s balance sheet was only $10.2 million. A balance sheet improvement is possible, but not assured:

As of June 30, 2014, the Company had $10.2 million in cash, $30.6 million outstanding on its $50 million asset-backed revolving credit facility and $16.9 million of availability for additional borrowings under the facility. As of August 1, 2014, the Company had $22.9 million available for borrowing.

The Company and Standard General are in the process of negotiating an unsecured credit agreement between one or more entities affiliated with Standard General and one or more foreign subsidiaries of the Company as borrowers. The Company expects to enter into this credit agreement as soon as practicable.

Another reason to be anxious about the future of America Apparel is the number of retailers with similar models and demographics. At the smaller end of the industry, as measured by sales, sit American Eagle Outfitters Inc. (NASDAQ: (NYSE: AEO) and Aeropostale Inc. (NYSE: ARO). Among its larger competitors are Urban Outfitters Inc. (NASDAQ: URBN) and Abercrombie & Fitch Co. (NYSE: ANF). None of these is likely to give up any ground.

READ ALSO: 10 Brands That Will Disappear in 2015

There is no single reason to think American Apparel can recover.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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