Mobile traffic accounted for nearly half (47.4%) of all holiday online traffic and mobile devices accounted for nearly 30% of all online sales. Both data points are up more than 26% compared with Thanksgiving Day 2013. The data is collected and reported by the Digital Analytics Benchmark group at International Business Machines Corp. (NYSE: IBM).
The IBM researchers also reported on some interesting trends:
- Smartphones drove double the online traffic of tablets, but tablet sales were nearly 20% higher than smartphone sales.
- Desktop PCs accounted for about 70% of all sales and the average order size from a desktop was nearly 21% higher than from a mobile device.
- Apple Inc.’s (NASDAQ: AAPL) iOS platform accounted for more than double the amount of online traffic (32.1% vs. 14.8%) as Google Inc.’s (NASDAQ: GOOG) Android, and iOS sales were 3-times higher than Android sales.
- Facebook Inc. (NASDAQ: FB) drove orders valued at nearly 20% more than orders referred from Pinterest.
These data points match up well with similar data collected by IBM last year: smartphone users do more browsing than buying; iPhone users both browse more and spend more than do Android users; and, perhaps most important of all, desktop PCs are far from dead.
ALSO READ: E-Commerce Spending Reaches $17.5 Billion
Is Your Money Earning the Best Possible Rate? (Sponsor)
Let’s face it: If your money is just sitting in a checking account, you’re losing value every single day. With most checking accounts offering little to no interest, the cash you worked so hard to save is gradually being eroded by inflation.
However, by moving that money into a high-yield savings account, you can put your cash to work, growing steadily with little to no effort on your part. In just a few clicks, you can set up a high-yield savings account and start earning interest immediately.
There are plenty of reputable banks and online platforms that offer competitive rates, and many of them come with zero fees and no minimum balance requirements. Click here to see if you’re earning the best possible rate on your money!
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.