We wrote earlier today of the online sales results through 6:00 p.m. on Thanksgiving Day as reported by the Digital Analytics Benchmark group at International Business Machines Corp. (NYSE: IBM). Since then the average order value fell from $130.39 to $125.25. Tablet sales accounted for nearly a quarter of the final tally compared with about 20% in the earlier reading, and the final tally on sales generated by desktop PCs dropped from around 70% to 67.6%.
None of these changes is major, but the fact that the proportion of tablet sales grew after 6 p.m. is interesting. Perhaps people were sitting around the living room, doing a bit of shopping, while watching a movie or a football game on TV. That would not be unusual given other reports of people’s new viewing habits, yet it doesn’t describe the decline in ticket size.
And in the platform wars, Apple Inc.’s (NASDAQ: AAPL) iOS platform maintained its lead over Google Inc.’s (NASDAQ: GOOG) Android in its share of both traffic and sales, more than double and more than triple, respectively. iPhone users also spent nearly 25% more per ticket, $118.57 on average, compared with $95.25.
ALSO READ: U.S. Retailers Face Increased Holiday Hacking Threats
Want to Retire Early? Start Here (Sponsor)
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.