Cyber Monday Online Sales Rise 9.2%

Retail

Published: December 1, 2014 1:20 pm

Last Updated: April 27, 2020 7:54 pm

Cyber Monday online shopping was up 12.2% at noon E.T., compared with the same period a year ago, and the average order value this year is $135.51, flat with a year ago.

Mobile traffic accounted for nearly 40% of all online traffic and mobile devices accounted for 23% of all online sales. The data are collected and reported by the Digital Analytics Benchmark group at International Business Machines Corp. (NYSE: IBM).

The IBM researchers also reported on some interesting trends:

Smartphones drove three times the online traffic of tablets, but tablet sales were 19% higher than smartphone sales.
Desktop PCs accounted for about 60% of all traffic and 77% of all online sales.
The average order size from a desktop was nearly 16% higher than from a mobile device, at $141.14.
Apple Inc.’s (NASDAQ: AAPL) iOS platform accounted for more than double the amount of online traffic (27.1% vs. 12.4%) as Google Inc.’s (NASDAQ: GOOG) Android, and iOS sales were more than three times higher than Android sales (17.8% compared with 5%).
Facebook Inc. (NASDAQ: FB) drove orders valued at nearly 40% more than orders referred from Pinterest.

The takeaways here are identical with those from data that IBM collected for Black Friday: Smartphone users do more browsing than buying; iPhone users both browse more and spend more than do Android users; and, perhaps most important of all, desktop PCs are far from dead.

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