Amazon Offers New Holiday Deals Every 5 Minutes

By Douglas A. McIntyre Updated Jan 13, 5:05PM EST · Published Nov 18, 4:47AM EST

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Every five minutes, a new deal on Amazon.com. Starting on Friday, Nov. 20, and lasting for eight days. Amazon.com Inc. (NASDAQ: AMZN) is out to wound the competition again, offering deals across the largest e-commerce site in the U.S. by far. It has created a marketing tool no other retailer can match.

The deals will not end there:

Customers will have access to 10 coveted Deals of the Day starting at midnight on Thanksgiving, and up to 10 more on Black Friday. Customers can also shop limited-time Lightning Deals on thousands of sought-after products per day throughout the eight days of deals. Plus, Prime members will get 30-minutes early access to the majority of these Lightning Deals.

This year, Amazon will introduce more than 150 hand-picked Lightning Deals on everything from electronics to kitchen gadgets only through the Amazon Mobile Shopping App available on Android, iOS, and Fire OS. These deals can be found on the “App Only Deals” tab and will be released daily from 3 PM PT to 11 PM PT starting Thanksgiving through Wednesday, December 9. In addition, Prime members in 20 metro areas can use the dedicated Prime Now mobile app to enjoy free two-hour delivery on select Deals of the Day throughout the holiday season.

Prime, Amazon’s free shipping on many orders and streaming video plan for $9.99 a month, has more reasons for consumers to subscribe. And Amazon can add to the set of services that make it such a powerful customer loyalty plan.

The deals are from virtually every large category Amazon has: consumer electronics, toys, pets, home and kitchen, sports and travel, fashion and beauty, and music and video games.

Eight days. Amazon is likely to bring in hundreds of millions of dollars during a quarter in which it forecasts revenue will reach $33.50 billion and $36.75 billion, which will be between 14% and 25% higher compared with fourth quarter 2014. No other single retailer will come close.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.