Retail

Best Buy Kicks Off Black Friday Online Specials on Thanksgiving

Paul Ausick

Published: November 26, 2015 8:39 am

Last Updated: January 13, 2020 4:45 pm

Before the turkey is even put into the oven, Best Buy Co. Inc. (NYSE: BBY) has Black Friday doorbuster items available at its online store. Most brick-and-mortar stores open at 5 p.m. on Thanksgiving Day.

The company is offering a variety of electronic gear at big markdowns to their regular prices throughout Thanksgiving Day. A 15.6-inch Dell laptop is available for $300, a savings of $130 from the regular price. A 60-inch Samsung 2160p 4K HDTV is marked down to $800 from a regular price of $1,500. A 13.3-inch Apple MacBook Pro goes for $900, down from a regular price of $900.

Best Buy promises that other doorbuster items will be added all day to the online-only pre-Black Friday promotion.

And the sale prices expand on Black Friday itself, and all are detailed in a 45-page brochureFor example, an 11.6-inch Apple MacBook Air with 4GB of memory goes on sale Friday at $780, a savings of $120 off the regular price. Samsung’s Galaxy S6 with 32GB of memory will sell for $1.00 with a two-year contract from a number of wireless carriers, a savings of 99% from the regular price of $200.

Some of the company’s best deals are on cameras, where customers can save $400 on a Canon kit or $700 on a Nikon kit.

When Best Buy reported third-quarter results earlier this month, the company said that it expects revenue to decline in the low-single-digit range in the fourth quarter, with profit margins taking a hit of 25 to 45 basis points across the enterprise. That’s not so good, but it’s better than the outlook for consumer electronics products from industry research firm NPD Group which has forecast a decline of 4% in sales of electronics gear.

Best Buy’s stock closed up about 1.3% on Wednesday at $31.95 in a 52-week range of $31.44 to $42.00.

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