A Los Angeles-based luxury products maker is going Apple Inc. (NASDAQ: AAPL) one better. One order of magnitude that is. Brikk is offering its diamond-encrusted Lux (Apple) Watch Omni for $110,000 to $115,000, with a non-refundable deposit of $10,000.
The Lux Watch Omni is available in 18K yellow or pink gold and 950 platinum, with either the 38mm or 42mm face. And about those diamonds:
The Lux Watch Omni is a custom Apple Watch that is set with multiple rows of diamonds around the face, buttons and strap clasp as well as a full strap set with diamonds. … The diamonds are color DE and clarity VVS and total 11.30 carats on the 38mm version and 12.30 carats on the 42mm version. All diamonds are natural and conflict free.
The company has offices in Shenzhen and Hong Kong for its U.S.-made products, and it also sells the Lux Watch by appointment only in Los Angeles and Istanbul. According to the company’s website, resellers and stores are coming soon to Shanghai, Macau, Beijing, Amsterdam, New York, Dubai, Abu Dhabi, Kuwait City and Riyadh.
Brikk also offers a $150,000 Lux iPhone 6S Omni with a total of 40 carats of diamonds and two layers of gold or platinum. The larger Lux 6S Plus Omni costs $200,000.
Customers can order the Lux Watch or iPhone at Brikk’s website.
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