Retail
Q4 Retail Sales Sag on Poor Showing From Wal-Mart; February Sales Up Slightly
Published:
Last Updated:
The best that can be said for February same-store sales is that they won’t be as bad as January’s sales, which were down 1.3%. Among the small group of stores still reporting monthly sales, research firm Retail Metrics expects sales to come in 0.2% higher than January sales. Last February, same-store sales rose 1.2% year over year.
For the fourth fiscal quarter of 2015, same-store sales are currently 1.2% lower than they were in the fourth quarter of 2014. About half of the 119 stores tracked by Retail Metrics have reported earnings so far. Excluding a 9% sales decline at Wal-Mart Stores Inc. (NYSE: WMT), reported retail sales for the fourth-quarter are up 1.4%.
February, the first month of the first fiscal quarter for most retailers, is primarily a transition time from cold-weather gear to spring merchandise. Cooler weather finally arrived in the United States in January and carried over into February. That helped retailers move their winter merchandise out, but a clearance prices.
For the rest of the first quarter, March benefits from the early (March 27) Easter holiday and being a five-week month this year, and April is expected to experience its usual warm-weather bounce.
Retail Metrics noted:
Long-term retail stand out L Brands raised its February same store sales range from low-single digits at the start of the month to mid-single digits when it reported 4Q15 earnings indicating that both Victoria’s Secret and Bath & Body Works were running up mid-single digits. L Brands mid-single digit comp is likely to be the February standout even though the group faces relatively easy comparisons for the month of just 1.2%. Expectations for other apparel retailers The Buckle, Zumiez, and The Gap are all negative. Costco, the most heavily weighted retailer in the monthly reporting index is also projected to report a slightly negative comp as it continues to face gas prices and strong dollar headwinds to its comp store sales growth.
Among stores reporting monthly same-store sales on Thursday, Costco Wholesale Corp. (NASDAQ: COST) is estimated to post a drop of 0.1%, compared with a 1% gain in February 2015, mostly due to the low price of gasoline. Excluding gas, Retail Metrics sees Costco posting a same-store sales gain of 3.8% in February.
Gap Stores Inc. (NYSE: GPS) is expected to report a drop of 1.7% in February compared with a drop of 4% in 2015. L Brands Inc. (NYSE: LB), which operates Victoria’s Secret, Pink, Bath & Body Works, La Senza and Henri Bendel stores, is estimated to post a same-store sales gain of 5%, down from a 6% gain in February 2015.
Credit card companies are handing out rewards and benefits to win the best customers. A good cash back card can be worth thousands of dollars a year in free money, not to mention other perks like travel, insurance, and access to fancy lounges. See our top picks for the best credit cards today. You won’t want to miss some of these offers.
Flywheel Publishing has partnered with CardRatings for our coverage of credit card products. Flywheel Publishing and CardRatings may receive a commission from card issuers.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.