Best Buy Pushes Apple Products

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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Best Buy Pushes Apple Products

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Best Buy (NYSE: BBY) will offer price reductions, or “promotions” as it calls them, on Apple (NASDAQ: AAPL) products as a means to drive sales as the holidays start. The launch of new Mac versions and the iPhone 7’s first year in the holiday market should help.

The sale is simply titled “The Apple Holiday Event.”

Among the offers:

IPHONE 7
Get up to a $250 Best Buy Gift Card with purchase of any iPhone 7 and monthly installment plan. iPhone 7 Plus not included.
256GB iPhone 7 eligible for $250 Best Buy gift card for Verizon, AT&T and Sprint (in store only).
32GB and 128GB iPhone 7 eligible for $100 Best Buy gift card for Verizon, AT&T or Sprint upgrades.
32GB and 128GB iPhone 7 eligible for $200 Best Buy gift card for new Sprint activations.

Two things stand out. The first is that AT&T (NYSE: T) and Verizon (NYSE: VZ) are treated differently than the struggling Sprint (NYSE:S), which is presumably desperate for customers. The second is that the iPhone 7 Plus is not included. Rumor is that it is in demand more than the smaller version.

As for Apple’s newest product:

TRADE UP TO THE NEW MACBOOK PRO
Get a minimum $250 Best Buy gift card when you trade in a select MacBook Pro. Or, get a minimum $150 gift card when you trade in a select MacBook Air.

Best Buy may not want old MacBook Pro versions. The promotion is likely a play to get the new Mac from Best Buy, and not elsewhere. A deal with a hook.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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