With the holiday season over, Amazon.com Inc. (NASDAQ: AMZN) still has millions of customers swarming the site for both post-Christmas deals and items they need for everyday living. Amazon keeps track of its most popular items, in six categories and in real time. These are the top items in each category.
Among shoppers in the Toys and Games section, the most popular item is Cards Against Humanity. Its parent calls it a “party game of horrible people.” The price is $25 for a pack of 550 cards. Amazon offers it for same-day delivery, in the parts of the country where that service is available.
The top Electronics gift is one of Amazon’s own products, the Fire TV Stick, which includes a voice-powered remote. Priced at $39.99, it is one of Amazon’s pushes into the streaming media field, in which two of the largest competitors are Apple Inc. (NASDAQ: AAPL) and Netflix Inc. (NASDAQ: NFLX). Like the products from Apple and Netflix, it has thousands of movies and television programs. Amazon promotes its Alexa Voice Remote as an advantage. Alexa can take spoken words and transform them into commands for the Fire TV service.
In the Camera and Photo section, the most purchased product is a film. Fuji prices its Instax Mini Film Pack at $42, for two twin packs, which can be used to take 60 pictures.
The most popular item in the Video Game department is not a video game at all. It is a $20 gift card to the PlayStation Store for both games and add-on features for games. The gift card allows recipients to buy products for PS3, PS4 and PS Vita. The $20 promotion allows people to upgrade to more expensive gift cards.
The most popular gift in Books is aimed at people who are overweight, which is likely a very large group after holidays marked by heavy meals. The “Lose Your Belly Fat Diet: Change Your Gut, Change Your Life” book sells for $9.99 for Kindle and $15.78 in hard cover.
Finally, in the Clothing category, the most popular item is a winter wear item from a famous outdoor company. The Timberland Men’s Watchcap is only $7.19. Timberland pushes the fact that the product is “Made in the USA.”
The holiday season may be all but over, but the shopping season is not.
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