The holiday season is still a little ways away, but some are jumping the gun, putting up Christmas lights before Halloween, and offering up holiday deals ahead of time. Target Corp. (NYSE: TGT) made its intentions for the holiday season known very early when the retailer announced that it would be offering more sales and even more of its exclusive brands through its marketing campaign, “Together’s the Joy.”
Target unveiled these holiday plans early on Monday. The plans include new brands, thousands of exclusive gifts under $15, easy and convenient ways to shop and save, and festive in-store experiences.
Previously, the retailer shared that it is reimagining its brand portfolio with the introduction of more than 12 new exclusive brands by the end of 2018. Eight of those brands — spanning baby, kids, women and men’s apparel and accessories and home — will be available for the first time this holiday season.
Target is introducing what it believes to be a foolproof way of gift giving — GiftNow — on its website. This service allows gift givers to click the GiftNow button on products on Target.com and send an e-gift box, which allows the recipient to accept the gift, change the color or size, or choose something entirely different, all before anything ships.
On November 1, Target will debut its holiday marketing campaign, “Together’s the Joy.” The campaign theme was developed from the guest insight that while everyone celebrates the holidays in a unique way, seeking joyful moments with those who matter most is universal. Target is launching a memorable multimedia campaign that will span from broadcast and in-store marketing to inspirational catalogs for kids and adults and custom media integrations.
24/7 Wall St.Brian Cornell, Target’s chief executive and board chair, commented:
While there’s an incredible amount of change happening across retail, we’re focused on doing what’s best for our guest and leaning into what makes Target special, particularly during the holidays. We’re making progress against our long-term strategy and entering the season with momentum. Our team of more than 400,000 is ready to deliver joy to our guests all season long with more new and exclusive brands than ever, thousands of unique gifts at a great value, faster and more convenient ways to shop and save, and engaging holiday experiences in our stores across the country.
Want to Retire Early? Start Here (Sponsor)
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
