Amazon.com Inc. (NASDAQ: AMZN) posts its most popular items based on unit sales. It calls the list “Amazon Best Sellers.” The list draws from six primary categories, with the top 20 selling items in each. These include toys and games, electronics, camera and photo, video games, books, and clothing, shoes and jewelry. Amazon does not make it entirely clear whether these categories exhaust a list of the very best-selling products, but it presents them as if they were. Amazon also offers free shipping on over 100 million items.
Adobe, which officially tracks the e-commerce sales from 80 of the 100 largest websites, reported that Black Friday sales reached $5.03 billion, up 16.9% from last year. The company’s research shows that every day since the start of November, e-commerce has posted online sales of over $1 billion, which has never happened before.
Amazon is the widely acknowledged leader of online sales. Its lead is based to a large extent on the huge audience that goes to its site; the popularity of its Prime program, which offers both free shipping and a huge video on demand streaming video content library; its discounts; and its ability to launch and successfully promote its own consumers electronics products, the most recent of which are Fire Stick TV, Echo Dot and several devices powered by its Alexa “intelligent personal assistant.”
Notably, some categories are dominated by one or two brands. Among the products in Electronics, almost the entire list is Amazon products. In other categories, varying versions of the same products may be among the best sellers. In Cameras & Photos, Fuji Film has several versions of its film, broken out by the number of photos per roll.
Some items are also less expensive for customers with Prime subscriptions. When there is more than one price for an item, we used the base price. One reason for varying prices for the same item is that several vendors may sell them. Amazon updates all best-seller lists once an hour, although based on our observations, the lists do not change much hour-to-hour.
A review of the 120 items from the six categories that make up the Amazon Best Sellers:
Best Sellers in Toys & Games
1. Exploding Kittens: A Card Game About Kittens and Explosions and Sometimes Goats, $19.99
2. What Do You Meme? Adult Party Game, $29.99
3. L.O.L. Surprise! Doll Series 2 (3 pk), $27.99
4. Hatchimals – CollEGGtibles 4-Pack, $9.99
5. Cards Against Humanity, $25.00
6. Bears vs Babies, $29.99
7. Hasbro Connect 4 Game, $6.79
8. Elf on the Shelf:, $29.95
9. Exploding Kittens: NSFW Edition (Explicit Content), $5.95
10. Klutz LEGO Chain Reactions Craft Kit, $17.13
11. Melissa & Doug Suspend Family Game, $13.59
12. Melissa & Doug Scratch Art Rainbow Mini Notes, $7.99
13. Jenga Classic Game, $877
14. Nerf N-Strike Elite Strongarm Blaster, $12.99
15. Nerf N-Strike Elite Strongarm Blaster, $12.99
16. Nickelodeon Paw Patrol – Sea Patrol, $42.99
17. LEGO Classic Medium Creative Brick Box, $27.99
18. Play-Doh 10-Pack of Colors, $7.99
19. LEGO Ideas Nasa Apollo Saturn V, $119.99
20. Yeti in My Spaghetti, $8.59
Best Sellers in Electronics
1. Fire TV Stick with Alexa Voice Remote | Streaming Media Player, $24.99
2. Echo Dot (2nd Generation) – Black, $29.99
3. Echo Dot (2nd Generation) – White, $29.99
4. All-new Echo (2nd Generation, $79.99
5. All-New Fire 7 Tablet with Alexa, 7″ Display, 8 GB, $29.99
6. All-New Fire HD 8 Tablet with Alexa, 8″ HD, $49.99
7. All-New Fire 7 Tablet with Alexa, 7″ Display, 8 GB, Marine Blue, $29.99
8. All-New Fire HD 10 Tablet with Alexa Hands-Free, $99.99
9. All-New Fire 7 Tablet with Alexa, 7″ Display, 8 GB, Punch Red, $29.99
10. Kindle Paperwhite E-reader – Black, 6″ HD, $89.99
11. All-new Echo (2nd Generation), powered by Dolby, $79.99
12. All-New Fire HD 8 Tablet with Alexa, 8″ HD Display, 16 GB, $49.99
13. All-New Fire HD 8 Kids Edition Tablet, 8″ HD, $89.99
14. All-New Fire HD 8 Tablet with Alexa, 8″ HD Display, 16 GB, Punch Red, $49.99
15. All-new Echo (2nd Generation) powered by Dolby, Sandstone Fabric, $79.99
16. Echo Show – Black, $179.99
17. All-New Fire HD 8 Kids Edition Tablet, 8″ HD, $89.99
18. All-New Fire 7 Kids Edition Tablet, 7″ Display, 16 GB, Kid-Proof Case, $69.99
19. All-New Fire 7 Kids Edition Tablet, 7″ Display, 16 GB, $69.99
20. Roku Streaming Stick+ | 4K/HDR/HD, $48.00
Best Sellers in Cameras & Photos
1. Fujifilm INSTAX Mini Instant Film Twin Pack, $12.49
2. Fujifilm Instax Mini Instant Film (3 Twin Packs, 60 Total Pictures) $43.88
3. Fujifilm Instax Mini 9 Instant Camera, $54.30
4. Fujifilm Instax Mini 9 Instant Camera – Flamingo Pink), $56.86
5. Fujifilm INSTAX Mini Instant Film (Rainbow), $8.48
6. Fujifilm Instax Mini Monochrome Film – 10 Exposures, $8.99
7. AKASO EK7000 4K WIFI Sports Action Camera, $69.49
8. GoPro HERO5 Black, $349
9. Fujifilm Instax Mini 9 Instant Camera – Lime, $57.92
10. Polaroid 2×3 inch Premium ZINK Photo Paper QUINTUPLE PACK, $23.49
11. YI Dome Camera Pan / Tilt / Zoom Wireless IP, $29.99
12. Fujifilm Instax Mini Film Value Pack – 60 Image, $33.74
13. Fujifilm InstaX Mini Instant Film Rainbow & Staind Glass & SHINY STAR Film -10 Sheets X 4 Assort Value Set, $39.46
14. Celestron 21035 70mm Travel Scope, $59.99
15. Fujifilm Instax Mini 9 Instant Camera + Fuji Instax Film (40 Sheets) + Accessories Bundle – Carrying Case, $139.95
16. 2 Pack Of Polaroid PIC-300 Instant Film, $19.99
17. Zmodo Wireless Security Camera System, $89.99
18. Polaroid 2×3-Inch Premium ZINK Photo, $14.97
19. Fujifilm Instax Mini 9 – Ice Blue Instant Camera, $68.90
20. GoPro HERO6 Black, $449.00
Best Sellers in Video Games
1. 1 Year PlayStation Plus Membership – PS3/ PS4/ PS Vita [Digital Code], $39.99
2. Xbox One S 500GB Console, $189.00
3. Xbox Wireless Controller, $39.99
4. $20 PlayStation Store Gift Card – PS3/ PS4/ PS Vita [Digital Code], $19.99
5. DualShock 4 Wireless Controller for PlayStation 4, $38.00
6. PDP Energizer Xbox One Controller Charger with Rechargeable Battery, $28.43
7. Super Mario Odyssey, $63.99
8. $10 PlayStation Store…SCEA, $9.99
9. Xbox Wireless Controller – Black, $39.99
10. DualShock 4 Wireless Controller for PlayStation 4 – Magma Red, $38.00
11. Mario Kart 8 Deluxe, $58.99
12. Wolfenstein II: The New Colossus – PlayStation 4, $25
13. DualShock 4 Wireless Controller for PlayStation 4 – Gold, $33.99
14. Pokémon Ultra Sun, $38.88
15. 12 Month Xbox Live, $49.99
16. $50 PlayStation Store Gift Card – PS3/ PS4/ PS Vita [Digital Code], $49.99
17. Nintendo Switch – Neon Blue and Red Joy-Con, $359.98
18. Just Dance 2018 – Wii, $24.99
19. Wolfenstein II: The New Colossus – Xbox One, $25.00
20. The Legend of Zelda: Breath of the Wild, $56.99
Best Sellers in Books
1. Wonder, $6.37
2. Giraffes Can’t Dance, $2.32
3. Diary of a Wimpy Kid, $7.50
4. The Instant Pot, $6.61
5. Harry Potter and the Prisoner of Azkaban, $17.99
6. The Pout-Pout Fish, $3.74
7. Harry Potter: A Journey Through a History of Magic, $6.70
8. Leonardo da Vinci, $14.88
9. The Sun and Her Flowers, $6.49
10. Milk and Vine, $3.79
11. Obama: An Intimate Portrait, $21.59
12. The Pioneer Woman Cooks, $11.71
13. Origin: A Novel, $11.47
14. Milk and Honey, $6.74
15. Harry Potter and the Chamber of Secrets, $19.90
16. Harry Potter and the Sorcerer’s Stone: The Illustrated Edition, $23.99
17. Real Life Kosher, $21.18
18. Grant, $17.97
19. First 100 Words, $3.09
20. A Simplified Life: Tactical Tools for Intentional Living, $10.00
Best Sellers in Clothing, Shoes & Jewelry
1. Wrangler Authentics Mens Classic Regular-Fit Jean, $13.99
2. Tommy Hilfiger Men’s Packable Down Jacket, $50.00
3. Levi’s Men’s 505 Regular Fit Jean, $20.99
4. Tommy Hilfiger Men’s Insulated Midlength, $67.99
5. Carhartt Men’s Acrylic Watch Hat, $4.99
6. Handmade RFID Blocking Genuine Leather Bifold, $19.99
7. Adidas Neo Women’s Cloudfoam Advantage, $42.99
8. Samsonite Invoke 2-Piece Nested Hardside Set, $142.99
9. Playtex Women’s 18 Hour Original Comfort Strap, $9.29
10. Levi’s Men’s 501 Original-Fit Jean, $21.64
11. Columbia Men’s Frost-Fighter Puffer Jacket, $41.99
12. Hanes Men’s Ecosmart Fleece Sweatshirt, $5.60
13. DEARCASE Women’s Long Sleeve Casual Loose T-Shirt Dress, $9.99
14. RockDove Men’s Down Memory Foam Warm Winter Slippers, $17.99
15. Hanes Men’s Pullover EcoSmart Fleece, $9.48
16. Hanes Men’s 5-Pack Ultimate FreshIQ Boxer with ComfortFlex Waistband Brief, $10.49
17. [UPGRADED] Zmart Funny Saying Knitting Word Combed Cotton , $6.99
18. Playtex Women’s 18-Hour Ultimate Lift And Support Wire-Free, $9.99
19. Champion Men’s Powerblend Fleece, $15.07
20. Levi’s Men’s 511 Slim Fit Jean, $27.80
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