Walmart Inc. (NYSE: WMT) is taking a shot at meal kit providers like Blue Apron Holdings Inc. (NYSE: APRN) in its most recent move announced Monday morning. The retail giant will now be offering meal kits and simpler “one-step meals” in over 250 stores. The firm expects to roll this out to over 2,000 stores this year.
Blue Apron and other meal kit providers often require a subscription that implies frequent purchases. However, a noted problem within the industry has been maintaining the attention of these subscribers. What separates Walmart from the group is that it would not require a subscription.
Essentially, Walmart’s meal kits will serve two people and range in price from $8 to $15. The meals will be available at Walmart’s online grocery pickup.
This move by Walmart is also working to keep up with its bitter rival Amazon.com Inc. (NASDAQ: AMZN).
Only just recently, Amazon announced that it will be getting into the food delivery service as well, delivering groceries from Whole Foods through its Prime service. Although Amazon has played around with meal kits, the firm has yet to make a big push to connect them with Whole Foods.
Shares of Walmart opened Monday near $88, with a consensus analyst price target of $105.57 and a 52-week trading range of $69.33 to $109.98.
Blue Apron opened a bit lower than Friday’s close of $2.74 a share. The stock has a 52-week range of $2.58 to $11.00 and a consensus price target of $5.10.
Amazon shares were last seen trading near $1,490, with a consensus analyst price target of $1,657.93 and a 52-week range of $883.50 to $1,528.70.
24/7 Wall St.If You Had Invested $1000 in Walmart at the Market Bottom, It Would Now Be Worth $2400
Take This Retirement Quiz To Get Matched With An Advisor Now (Sponsored)
Are you ready for retirement? Planning for retirement can be overwhelming, that’s why it could be a good idea to speak to a fiduciary financial advisor about your goals today.
Start by taking this retirement quiz right here from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes. Smart Asset is now matching over 50,000 people a month.
Click here now to get started.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.