National Doughnut Day is only slightly over 24 hours off. Two large chains, Krispy Kreme and Dunkin’ Donuts, each has a program to pull in the public. From a marketing standpoint, each must figure that customers will return. Otherwise, why give away anything for free? Other stores and chains that sell doughnuts are bound to follow so as not to be outdone.

Krispy Kreme announced:

Krispy Kreme Doughnuts will spread joy on National Doughnut Day, June 1, by again giving customers the opportunity to select one free doughnut from the entire menu – no purchase necessary – at participating shops in the United States and Canada.

Some people will want more than one and will have to pay for it.

Dunkin’ Brands Group Inc. (NASDAQ: DNKN) announced:

 With summer on the way, it’s three cheers for donuts at Dunkin’, as the brand delights donut devotees with a trio of terrific ways to sweeten the start of the season. First, Dunkin’ Donuts will ring in one of its favorite days of the year — National Donut Day on Friday, June 1st — by once again offering guests a free classic donut of their choice (while supplies last) with the purchase of any beverage. The offer is good all day on June 1st at participating Dunkin’ Donuts restaurants nationwide on classic donut favorites including Boston Kreme, Glazed, Glazed Chocolate and Strawberry Frosted with Sprinkles.

“While supplies last” means people may want to get in early.

Dunkin’ Brands has done fairly, particularly since it has to fight with the likes of McDonald’s and Starbucks for the breakfast customer. Its stock trades at $64, against a 52-week range of about $51 to $68. Krispy Kreme, once publicly traded, is now privately owned.

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