Chick-fil-A has become one of the fastest growing fast food chains. The success is one part customer service and another part menu. The company has come up with a way to draw customers, and download its app

The deal is not as good as it seems at first blush. The maximum reward is eight nuggets. That seems very little to get someone’s name, address, and serial number. People have to download the Chick-fil-A app which presumably means most will use the chain more often. The deal also doesn’t last very long–until September 29. And, the account could be hacked, like all other such programs

The rewards program is like most others. Fly, eat, use a streaming movie service. An airline, a fast food chain, Amazon.com Inc (NASDAQ: AMZN). The airlines are the grandfathers of these programs. If memory serves, American Airlines, had one of its earlier incarnations, offered miles for loyalty. Eventually, people could get a free flight of a few upgrades to first class.

Chick-Fil-A has gotten to the loyalty programs business late. However, the fanatic following the company has may negate the lateness of the problem.

And, there is the fine print:

Members earn points with every purchase, earning more points per dollar spent as they reach new membership tiers.

Points can be used to redeem available rewards or members can choose to save their points for redemption later. A list of available rewards and points needed for redemption are available in-app or through a member’s online profile.

For the first time, members can earn points for online catering orders using their Chick-fil-A One™ account.

Members may receive surprise rewards from their local Chick-fil-A restaurant(s).

Have fun, if you can understand all the rules.

 

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.