Retail

Amazon Details Specific Items That Led Amazon Prime Day Sales

Jon C. Ogg

Published: July 17, 2019 11:00 am

Last Updated: January 30, 2020 6:30 pm

If you are reading about Amazon Prime Day (which should be labeled Prime Days if you think about it), you probably helped contribute to its massive impact. Amazon.com Inc. (NASDAQ: AMZN) has released details on its Prime Day sales, and the company is suggesting that the made-up sales event has become more important to Amazon than Black Friday and Cyber Monday combined.

Amazon may not be happy that its stock is not participating in the enthusiasm here, but the data released by the company is more than impressive when you consider the state of retail in today’s world. Many mentions were made of the records broken, but they were not always quantified, and it makes it hard to create any major read-through on how it will affect sales and earnings during the quarter.

Amazon indicated that its Prime members purchased over 175 million items throughout Prime Day and saved tens of millions of dollars. It was said to be the biggest event ever for Amazon devices. with strong sales of its Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.

The Prime Day event was Amazon’s strongest day (again, should be days) in history as the sales from July 15 and 16 were larger than its prior Black Friday and Cyber Monday combined.

Amazon Prime members shopped from 18 countries, and the company signed up more new Prime members on July 15 than on any previous day. The sign-ups for July 16 were said to be almost as strong.

Some of the top-selling deals for the home were the iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301 and Amazon Smart Plug. There also were said to be twice as many Ring and Blink devices sold this Prime Day than were sold last year for the same period. Customers purchased twice as many Fire TV Edition Smart TVs as last year’s record-setting Prime Day. This year’s Prime Day also was shown to be the biggest sales event ever for eero (home wi-fi system), as six-times as many devices were sold than in any previous sales event.

Prime Day was also the best Prime Day ever for Fire tablets and for Kindle devices sold, and the customers purchased hundreds of thousands of Amazon kids’ devices (Echo Dot Kids Edition, Fire 7 Kids Edition tablet, and Fire HD 8 Kids Edition tablet).

In the United States, the top-selling items were said to be the LifeStraw Personal Water Filter, Instant Pot DUO60 and 23andMe Health + Ancestry kits. Some specific numbers were shown on other sales items for the United States alone:

• Over 100,000 lunchboxes
• 100,000 laptops
• 200,000 TVs
• 300,000 headphones
• 350,000 luxury beauty products
• 400,000 pet products
• 650,000 household cleaning supplies
• Over a million toys
• Over 200,000 LifeStraw Personal Water Filters
• And 150,000 Crest 3D White Professional Effects Whitestrips Kits

Amazon’s founder, board chair and chief executive, Jeff Bezos, said about Prime Day:

We want to thank Prime members all around the world. Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.

Amazon shares were down $11.99 (or 0.6%) at $1,997.91 after almost 90 minutes of trading on Wednesday.