Home Depot Forecast May Be Red Light for Housing

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By Douglas A. McIntyre Updated Published
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Home Depot Forecast May Be Red Light for Housing

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Home Depot Inc. (NYSE: HD | HD Price Prediction) has issued its forecast for the next fiscal year. The figures were a disappointment. They also beg the question of the health of the American real estate market, at least for those who will keep their house near term.

Among the theories about the home market are that when people do not move, they continue to upgrade where they live. Most homes require some level of general repair over time. For others, people want a better home, if they can afford it. With unemployment at a 50-year low and relatively robust consumer confidence, the home improvement market should be good. A look at the Home Depot figures should cause anxiety that these factors are not enough to trigger American home upgrades.

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The nation’s largest home improvement company announced it expects revenue growth of about 3.5% to 4.0% in fiscal 2020 and comparable sales growth of about 3.5% to 4.0%. While the figures seem healthy at first, they are a downgrade from earlier comments. Craig Menear, board chair, chief executive and president, commented, “We are confident that the investments we are making in the One Home Depot experience will address the evolving needs of our customers. We are building on our distinct competitive advantages to capitalize on a large and fragmented market opportunity and extend our leadership position for years to come.” It is really not clear what that means.

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The trend of a mobile America where people regularly move from place to place for jobs and lifestyles has slowed, according to recent data. As a matter of fact, people are moving at the lowest rate recorded. Census data on this goes back to 1948. For those moving, these are the 50 best cities to live in. But, people who do not move, do they upgrade the homes they live in? According to the Home Depot forecast, maybe not.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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