Retail

The Best Deals in America Aren't Where You Think

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Christmas recently passed — and if you’re like me, you might have overspent on buying food and beverages for you and your loved ones to enjoy. By the end of the holiday, you’re stuffed and happy…until the next time you look at your bank account. Where did all of that money go?! Grocery prices have been steadily rising over the years. Between November 2023 and November 2024, the U.S. Department of Agriculture’s Economic Research Service found that restaurant prices rose by 3.6% and grocery prices by 1.6% — and with President Elect Donald Trump’s intended tariffs, prices are expected to increase even further. Mitigating these issues and ensuring that your family has enough to eat might require finding the best deals at the grocery stores. But while you might be thinking that Walmart has the best possible deals, you’re actually mistaken. (Forget Walmart: this stock is the next millionaire maker.)

In many cases, other retail chains that compete with Walmart look at its pricing as the line in the sand. Plenty of competitors shop at Walmart and then determine in what categories they can beat Walmart’s pricing to attract customers to their stores. Here, 24/7 Wall St. set out to identify which grocery stores have the best deals. To do so, we surfed forums like Reddit and spent time on each store’s website to figure out where prices were the lowest. We ranked them in order of least to most competitive against Walmart. 

We’re Sharing Deals Because…

Asian young woman, female in grocery, supermarket shopping food store hand holding tuna can, take out of shelf, read expired date information and ingredients on label, buying healthy products in mall
Kmpzzz / Shutterstock.com

Sharing is caring, right? Rising inflation and cost-of-living pressures have made smart shopping more important than ever for Americans. As political and global changes, including upcoming tariffs, also affect the marketplace, you’ll see prices going up and need to know where to shop to avoid these. Major retailers like Walmart (NYSE: WMT) often dominate the marketplace — and you may feel like you need to visit Walmart to get the best deals. But the truth is that other stores often offer superior deals on everyday items. When you learn where to find the best savings, you’ll see more money in your pocket each month. And who couldn’t use that? 

Here are eight better alternatives to Walmart for you to complete your shopping needs: 

8. Market Basket

jjbers / Flickr
Market Basket offers a lot of value for its customer base.
  • Locations: 90
  • Known for: Being one of the least expensive groceries in the New England area with a “more for your dollar” slogan
  • Best things to buy: New England fish items like clams, fresh seafood, maple syrup, pears, apples

More In Your Basket

Market Basket
4300streetcar /
There is something special about Market Basket pricing.

According to a recent study, Market Basket’s pricing was 18% lower than other Boston-area groceries. This study found that a family spending $250 per week on groceries could save as much as $2,300 annually by shopping at Market Basket. The privately owned business heavily focuses on keeping prices down, which has helped Market Basket earn a reputation as one of the cheapest groceries in the US.  

7. Food 4 Less

Food 4 Less
time anchor / Wikimedia Commons
Food 4 Less is more than living up to its name.
  • Locations: 101
  • Known for: A no-frills grocery store where customers bag their groceries 
  • Best things to buy: Organic orange juice, cage-free brown eggs, vegetable chips, and organic creamy peanut butter

A Kroger Brand

Food 4 Less
Retail Thriller / Wikimedia Commons
Food 4 Less is backed by its parent company, Kroger.

Located in just four states, the Kroger-owned Food 4 Less brand is quickly becoming a go-to choice for customers looking for inexpensive groceries. These locations sell dry goods, canned goods, baking supplies, and organic and non-organic produce for less. The same can be said for health and beauty items, though Walmart has a larger selection overall. 

6. H-E-B

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H-E-B is a bonafide Texas staple.
  • Locations: 420
  • Known for: Being region-specific to just Texas, with 380 stores in Texas and another few dozen in Mexico
  • Best things to buy: Whataburger sauces, Texas-branded products, Taste of San Antonio, fajitas, tortillas, and more

Better In Texas

H E B
Jonmallard / Wikimedia Commons
H-E-B offers food items you can’t find at your local Walmart.

Texans believe that everything is better in Texas — and H-E-B makes that statement true. Considered one of the best privately owned groceries in the country, H-E-B pricing compares very well to Walmart while offering things you can’t get at any Walmart location. H-E-B truly wins with its low-priced yet outstanding quality meats and produce, which Walmart cannot match. Another fun fact? H-E-B offers disaster preparedness and relief, and gives back to communities in need, so you can feel good supporting this company. 

5. Lidl

typhoonski / iStock Editorial via Getty Images
Lidl is attempting to enter the US market.
  • Locations: 173
  • Known for: Fantastic selection of low-price items, including store-branded items, which account for 80% of the store’s inventory
  • Best things to buy: Seafood and dairy, organic meats, organic fruits and vegetables, dairy products and fair-trade chocolates

Store Branded Everything

Lidl foods
DMCGN
With its competitive pricing, Lidl will grow quickly in the US.

Lidl may be another international brand trying to carve out a niche in the United States, but we can confidently say that this grocery chain is already well on its way to success. With 173 stores and growing, Lidl beats out Walmart in store-branded items. In fact, over 80% of the items in Lidl stores are store-branded. This means they are cheaper than brand-name items and even cheaper than Walmart’s private-label brands. Ultimately, Lidl is cheaper and healthier with grass-fed meats, organic fruits and vegetables, and organic dairy products. 

4. WinCo Foods

njpPhoto / iStock Unreleased via Getty Images
WinCo Foods is a surprisingly delightful place to shop due to its pricing.
  • Locations: 141
  • Known for: Midwest-based employee-owned grocery store with more than 20,000 employees 
  • Best things to buy: Boxed foods, dairy products, and bulk cheeses

The Midwest Surprise 

WinCo Foods
Atomic Taco / Wikimedia Commons
You won’t be disappointed with the price when you enter WinCo Foods.

With only 141 employee-owned locations in the Midwest, many Americans can’t just walk into a WinCo Foods store. But for those who can, the bulk purchase area can be vastly cheaper than Walmart. Everything from Arizona Iced Tea, soft drinks, eggs, spices, smoked and grilled items, and barbecue charcoal is cheaper than Walmart. This is a testament to the employee-owned nature of WinCo Foods, as they are focused on inexpensive pricing and not driving big profits. 

3. Costco

Costco
YvanDube / iStock Unreleased via Getty Images
Shopping at Costco offers a unique experience compared to Walmart.
  • Locations: 890
  • Known for: Bulk purchases, exclusive items under the Kirkland brand, regional inventory
  • Best things to buy: Frozen foods, lunch items, fresh food, baking and cooking essentials

Buying In Bulk

jetcityimage / iStock Editorial via Getty Images
Buying in bulk at Costco can be much less expensive than at Walmart.

Costco’s pricing can be better than Walmart’s in multiple categories if you like to stock up on items simultaneously. It’s widely considered cheaper to purchase fresh food and frozen foods, and even some staples like milk and eggs can be less expensive at Costco. Even though you might pay more upfront, you’ll restock less, which makes things like paper towels and toilet paper less expensive than Walmart. 

2. Aldi

jetcityimage / iStock Editorial via Getty Images
Aldi beats Walmart in price in multiple categories, such as daily food staples.
  • Locations: 2,443
  • Known for: No-frills shopping experience with numerous private-label products
  • Best things to buy: German foods, baking ingredients, basic food staples, pre-cooked frozen foods

The German Giant

jeepersmedia / Flickr
Aldi offers a no-frills grocery shopping experience.

Aldi is expected to have nearly 3,200 locations by 2028, making it a formidable competitor to Walmart’s grocery business. Compared to Walmart, there is an expectation you should be able to walk out of Aldi for at least a few dollars less than you would spend at Walmart if you took a list of the same items. Fans of the brand love it for basic food staples like milk and eggs, as well as foreign food items you can’t get at Walmart. 

1. Target

Alex Wong / Getty Images News via Getty Images
Target’s house brands are competitively priced compared to Walmart.
  • Locations: 1,963
  • Known for: High-quality, low-priced items across food, clothing, beauty, and more
  • Best things to buy: Up & Up cleaning products, dealworthy essentials

Walmart’s Biggest Competitor

Scott Olson / Getty Images
Target is consistently looking to beat Walmart’s pricing.

It’s really no surprise that Target is Walmart’s largest and most prominent competitor. While Walmart is generally considered the less expensive of the two, there are hundreds, if not thousands, of items where Target beats Walmart, including bottled water and house-branded cleaning supplies. In many cases, Target’s Cat & Jack brand also offers better pricing for kids’ clothing.

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