Google Play Content Comes to Google TV

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By Trey Thoelcke Published
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Google TV is set to get content from the Google Play store, including movies, TV shows and music, a big step in Google Inc.’s (NASDAQ: GOOG) efforts to become a media behemoth. Content will start rolling out on its smart TV platform today and continue over the coming weeks.

Users can buy or rent content directly through Google Play on their TVs. Any existing purchases made through other platforms will be imported when users connect their Google accounts. Users can also find titles through a TV & Movies app, which provides recommendations for shows and movies available on live TV, as well as other apps such as those from Netflix Inc. (NASDAQ: NFLX), Amazon.com Inc. (NASDAQ: AMZN) and Google Play.

“Google Play gives you one place to find, enjoy and share your favorite entertainment with millions of songs and thousands of movies and TV shows for sale, and adds to the millions of entertainment options available for you on Google TV,” the company said.

Google TV launched in 2010 as a service co-developed by Intel Corp. (NASDAQ: INTC), Sony Corp. (NYSE: SNE) and Logitech International S.A. (NASDAQ: LOGI). The service spread beyond the United States in June, starting with the United Kingdom, followed by Canada, Australia, France and elsewhere.

These features have long been available on Apple Inc.’s (NASDAQ: AAPL) Apple TV. And Amazon Instant Prime recently brought video purchases and rentals to the devices on which it is available.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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