Just in time for the holiday shopping season, Groupon Inc. (NASDAQ: GRPN) has made it simpler customers to search and browse its wide selection of offers. The Chicago-based company Monday revealed a redesign of its website and updated versions of its mobile apps for Apple Inc.’s (NASDAQ: AAPL) iPhone and iPad and for Google Inc. (NASDAQ: GOOG) Android devices.
The revised website includes new search, browse, merchandising and location features, and the company says it is now much faster. Specific features include a personalized home page, a more prominent search bar with type-ahead suggestions, cross-channel search results and easy-to-use filters.
The upgraded apps now automatically detect a mobile customer’s location to feature local deals. The apps also include enhanced search features. Users of the iPad can select favorite deal pages, and use the app in 12 new markets, including French Canada, Ireland, Mexico, New Zealand, the Philippines, Puerto Rico and Russia.
“In just five years, Groupon has grown from a daily deal website to a true online marketplace with a tremendous mobile following,” Groupon CEO Eric Lefkofsky said in the press release. “Our new site and mobile app makes it easier and more rewarding for customers to check Groupon first when they want to buy just about anything, anytime, anywhere.”
See the full press release for more details.
Groupon is scheduled to share its third-quarter results later this week. Analysts are looking for just a penny per share in earnings, down both sequentially and year-over-year, but revenues that are more than eight percent higher than a year ago. Groupon shares were more than 2% higher in premarket trading Monday, at $10.19 in a 52-week trading range of $2.60 to $12.76.
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