SiteOne Prices Secondary Offering

By Chris Lange Updated Jan 12, 5:18PM EST · Published Nov 30, 9:10AM EST

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SiteOne Prices Secondary Offering — © Thinkstock

SiteOne Landscape Supply Inc. (NYSE: SITE) registered an S-1 form with the U.S. Securities and Exchange Commission (SEC) regarding its secondary offering. The company intends to offer 9 million shares at $33 per share, with an overallotment option for an additional 1.35 million shares. At this price, the entire offering is valued up to $341.55 million. It is worth noting that SiteOne just came public in May of this year.

The underwriters for the offering are Goldman Sachs, UBS Investment Bank, Baird, Barclays, RBC Capital Markets, William Blair, SunTrust Robinson Humphrey, HSBC, ING, Natixis, SMBC Nikko and Mischler Financial Group.

This company is the largest and only national wholesale distributor of landscape supplies in the United States, and it has a growing presence in Canada. The customers are primarily residential and commercial landscape professionals who specialize in the design, installation and maintenance of lawns, gardens, golf courses and other outdoor spaces.

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Through its expansive North American network of over 470 branch locations in 44 states and five provinces, the company offers a comprehensive selection of more than 100,000 stock keeping units, including irrigation supplies, fertilizer and control products, landscape accessories, nursery goods, hardscapes, outdoor lighting and ice melt products.

SiteOne also provides complementary, value-added consultative services to support product offering and to help customers operate and grow their businesses. Based on net sales for the period ended December 28, 2014, or the 2014 fiscal year, SiteOne estimates that it is nearly four times the size of its largest competitor and larger than the next two through 10 competitors combined.

Based on management’s estimate, the company believes that it has either the number one or number two local market position in nearly 80% of metropolitan statistical areas where it has one or more branches. Market leadership, coast-to-coast presence, broad product selection and extensive technical expertise provide SiteOne with significant competitive advantages and create a compelling value proposition for both customers and suppliers.

The selling stockholders will receive all the net proceeds from this offering.

Shares of SiteOne closed Tuesday down 3.8% at $33.74, with a consensus analyst price target of $38.20 and a post-IPO trading range of $25.49 to $40.97. In early trading indications Wednesday, the stock was up 0.8% at $34.01.

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About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.