Uber Driver Sign Up Takes 4 Minutes

By Douglas A. McIntyre Updated Jan 12, 7:43AM EST · Published Sep 28, 6:20AM EDT

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Uber has begun a new promotion to get drivers in the United States. Among the benefits is that people can sign up to “be on the road in no time” through a process that takes only four minutes. The plan clearly makes it hard for Uber to have much quality control over new drivers.

According to a new promotion, being an Uber driver has three benefits. The first is that drivers “make great money.” Uber points out that the sum depends on how many hours drivers work. Drivers get paid weekly, and “your fares get automatically deposited.”

The next benefit is flexible hours. Drivers can drive whatever hours they want to. Probably drivers who elect to drive during light travel periods, like 1 a.m. to 5 a.m. will make less money that those who work during daylight and early evening hours.

Finally, the short sign-up process:

Sign up today and you’ll be on the road in no time. Plus, signing up takes less than 4 minutes. Don’t wait to start making great money with your car.

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It is a good sign Uber needs new drivers, unless they are replacing others who want to leave. CNBC reported that the driver churn is tremendous:

Add to the list of problems at Uber: Driver retention. Only 4 percent of people who sign up to drive for the ride-hailing service are still driving a year later, according to a report in The Information.

The company’s accelerating driver drop off rate is partially due to increased competition from companies like Lyft. But the number one complaint among Uber drivers is the pay, according to undisclosed data seen by The Information. Many Uber drivers have complained about unfair compensation for long trips, and not being able to accept tips.

Few businesses have this kind of turnover in workers, even if those workers are independent contractors, as they are at Uber.

Uber has had its share of problems recently, from the dismissal of its CEO to complaints about sexual harassment to being banned from London. However, it may be able to get an army of new drivers, if they are willing to take the four minutes to sign up.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.