Starbucks Gets Into the Childcare Business

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By Douglas A. McIntyre Updated Published
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Starbucks Gets Into the Childcare Business

© Дарья Амосеева / iStock

Starbucks Corp. (NASDAQ: SBUX) has a new benefit for employees: child and adult care support. With a company called Care.com, it will start a new program. And the prices to Starbucks employees will be very low.

The company announced:

Starbucks has joined with Care.com to offer Care@Work, an online service connecting families and caregivers. All Starbucks partners who work at U.S. company-owned stores will receive 10 subsidized backup care days a year for kids and adults. With more than 180,000 U.S. partners, Starbucks is among the largest retailers to offer this benefit.

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Also:

Partners will only pay $1 an hour for in-home backup child or adult care or $5 per a day per child for in-center child care.

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Since these services could cost several dollars an hour, particularly if caregivers charge the minimum wage or more, the plan is a major benefit for those who need the financial support. Starbucks is known for the low wages it pays many of its retail employees, but very few, if any, large companies offer similar opportunities.

As the plan was launched, Alyssa Brock, director of benefits at Starbucks, said:

We all have needs at home, whether you have children, pets, parents or aging grandparents. This benefit supports the partner and their family. We are all more than who we are at work.

The statement has the benefit of being true.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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