AMC Entertainment Holdings Inc. (NYSE: AMC) has seen incredible success over the past few years in its loyalty program. Despite this announcement, shares were pulled down by market headwinds on Wednesday.
The movie theatre chain relaunched its AMC Stubs program back in the summer of 2016, and since then AMC has seen roughly 700% membership growth in this three-year period.
AMC now boasts more than 20 million AMC Stubs households, which works out to about more than 50 million people. According to AMC’s statistics, this is more than 50% of the U.S. movie-going clientele.
AMC Stubs had approximately 2.5 million members when the company relaunched the program in 2016. The significant membership growth has played a large role in the success of AMC’s marketing efforts in recent years.
Adam Aron, CEO and president of AMC Theatres, commented:
The meteoric rise of the AMC Stubs membership has created a program that benefits the entire movie-going ecosystem, from our guests who are enjoying the wonderful AMC Stubs program rewards, to our studio partners, who now have an exhibitor partner that can leverage movie-going data to market their films in a way that’s relevant and impactful, to of course AMC and our shareholders, who benefit greatly from the increased engagement of a massive consumer database.
Shares of AMC were down about 2.5% at $12.19 on Wednesday, in a 52-week range of $11.66 to $21.45. The consensus price target is $18.92.
Want to Retire Early? Start Here (Sponsor)
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
