Amazon Rolls Out Free Return Policy Ahead of Christmas

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Published: December 18, 2019 9:10 am

Last Updated: January 30, 2020 12:02 pm

Just in time for Christmas, Amazon.com Inc. (NASDAQ: AMZN) announced that it is making buying—and returning—gifts on its platform even easier. The e-commerce giant said that it is offering customers at least one free return option on millions of items sold on its site, not to mention it has an expanded footprint of where customers can return these items.

The free returns are now available for electronics, household items, pet supplies, kitchen appliances and more, in addition to shoes and apparel, no matter the reason for the return.

As Amazon’s logistics network continues to grow, the company is enabling delivery and returns at even faster speeds, and to the most convenient locations. Previously only clothing, shoes and bedding were eligible for at least one free return, and now through Amazon’s network of locations, expanding partnerships with other retailers, and the back-end technology that Amazon has worked on for years, customers can return millions of items for free.

The company now offers more than 18,000 no-cost return drop-off locations for customers, including Amazon Books stores, Amazon 4-Star stores, Amazon Hub locations, select Whole Foods Markets and third-party locations like Kohl’s and UPS and more.

Libby Johnson McKee, Director, Amazon WW Returns and ReCommerce, commented:

At Amazon, we’re constantly innovating on the customer experience – not only when purchasing an item, but also making a return. With free returns on millions of items, customers don’t need to worry if the keyboard they ordered doesn’t feel quite right or if their dog likes his new bed – they can buy with confidence, knowing they’ll be able to return it for free with just a few easy clicks.

Shares of Amazon closed Tuesday at $1,790.66, in a 52-week range of $1,307.00 to $2,035.80. The consensus price target is $2,167.56.

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