The besieged U.S. Postal Service (USPS), which has lost billions of dollars and is dogged by competition from UPS and FedEx, is the most trusted brand in America. Morning Consult reported that the results are based on a poll run by Brand Intelligence, which interviewed 16,700 people per brand and covered almost 2,000 brands in total.
The core question of the study was “How much do you trust each brand to do what is right?” The options for answers were “a lot, some, not much, not at all, or don’t know.” Those with the highest percentage of “a lot” made up the top of the list.
Among the 25 most trusted brands, the USPS led with 42.0%. It was followed by Amazon at 38.8%. Ironically, Amazon’s huge e-commerce shipping business makes it among the USPS’s largest customers.
Following Amazon were two other tech companies. Google was third with 37.9%. PayPal was fourth with 37.5%. No other tech brand made the top 25 on the list.
Shipping companies did well in general. UPS made the top 25 list with 36.1% saying they trusted it to do right a lot. FedEx scored 33.4%.
Most brands on the list were consumer products. These included Hershey (36.1%), Cheerios (35.9%). M&Ms (34.9%), Dove (34.1%), Tide (34.1%), Ziploc (33.8%), Clorox (33.6%), Tylenol (33.0%), Colgate (33.0%), Crest (32.9%), Heinz Ketchup (32.7%) and Campbell Soup (32.7%). Notably, these are all decades-old brands. Campbell was founded in 1869, the same year as Heinz. Hershey was founded in 1894. The original Clorox brand was launched in 1913.
Two huge retailers made the list. Home Depot scored 32.6% and Walmart scored 32.5%.
One fast-food chain made the list. Chick-fil-A scored 36.2%. Interestingly, the company has been criticized for its contributions to groups described as anti-LGBTQ. The firm says it has ceased those donations.
Why do consumer goods dominate the list? There is no simple answer. Perhaps it is because they have delivered products that have been largely unchanged during the lifetimes of most respondents. This is even true for the U.S. Postal Service, which, after its founding in 1775, could be in the sunset of its existence.
24/7 Wall St.Travel Cards Are Getting Too Good To Ignore
Credit card companies are pulling out all the stops, with the issuers are offering insane travel rewards and perks.
We’re talking huge sign-up bonuses, points on every purchase, and benefits like lounge access, travel credits, and free hotel nights. For travelers, these rewards can add up to thousands of dollars in flights, upgrades, and luxury experiences every year.
It’s like getting paid to travel — and it’s available to qualified borrowers who know where to look.
We’ve rounded up some of the best travel credit cards on the market. Click here to see the list. Don’t miss these offers — they won’t be this good forever.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.