According to a new survey, Chick-fil-A is America’s number one chicken restaurant based on market share. Popeyes has tried to catch it but has only moved into second place. This leaves KFC, once the market leader, in third. (These are the most successful restaurant chains in America.)
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It is hard to tell what the Chick-fil-A formula is. In most cases, based on my experience, the service is faster than most chains and more courteous. While the food may be better, it is a matter of taste. Barclays, which conducted the study of the three fast-food companies, posted the figures on which the article was based on CNBC: “Chick-fil-A, which saw its market share expand to 45.5% from 38.3%. The privately held Atlanta-based chain is more dominant than ever.”
Chick-fil-A operates with one hand behind its back in terms of market share. It is not open on Sundays due to the religious beliefs of its owners. An advantage is its number of locations, which is just shy of 3,000. Another advantage is that it does well in customer satisfaction surveys and leads all fast-food chains in the American Consumer Satisfaction Index.
Chick-fil-A is not an overnight success. It was founded in 1947. Early on, most of its stores were in the South. The expansion has caused its revenue to explode. While the company is private, sales are estimated to be $12 million.
Chick-fil-A also has expanded its menu, particularly for breakfast. A large breakfast menu was pioneered by McDonald’s decades ago. The Chick-fil-A menu currently features 10 types of biscuits, burritos, hash browns and fruit cups. At least it has one healthy menu choice.
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