Country musicians, like most musicians today, have been forced to market their craft in the digital age. Digital music sales surpassed physical sales for the first time in 2015, and social media is key to building and maintaining one’s popularity.

24/7 Wall St. has identified the most popular country music stars of today by looking at album sales, online followers, popular releases, and more. Some stars, such as 25-year old Hunter Hayes, have spent their entire careers working in this modern system. Others, such as the great Dolly Parton, have adapted to it, winning over a new generation of fans with their talents.

Social media popularity seems to come much easier for many younger artists compared to their older contemporaries. For example, country group Lady Antebellum – which released its first full-length album in 2008 – has 10.9 million Facebook likes. In comparison, Garth Brooks – the best-selling solo album artist of all time – has only 2.2 million likes. Leading the pack is Taylor Swift, who is known for her masterful usage of social media. Swift currently has 74.3 million likes.

Click here to see the 50 most popular country music stars.

To determine the most popular country music stars, 24/7 Wall St. constructed an index of various measures related to Billboard charts and internet presence. The number of times a respective artist’s album or albums appeared on Billboard’s year-end Top Country Albums chart for the years 2012 through 2016, the number of likes on an artist’s Facebook fan page as of 08/15/2017, the number of Spotify followers as of 08/15/2017, and the average daily Wikipedia page views from 08/14/2016 to 08/15/2016 were all given full weight. The position of an artist’s top charting album on Billboard’s year-end Top Country Albums chart from 2012 to 2016 was given half-weight. The positions of an artist’s top charting album every year from 2012 to 2016 were given quarter weight. For artists who toured in 2016 and were among the top 200 grossing North American tours, the total value of their 2016 ticket sales were given full weight in the cases that would boost their overall score. Data for gross ticket sales and the list of the 200 top grossing tours in North America came from Pollstar. Only artists who had an album on Billboard’s year-end Top Country Albums chart between 2012 and 2016 were considered.

50. Aaron Lewis
> # of top Billboard albums in last 5 years: 2
> Top charting album: Sinner (#38 in 2016)
> Daily avg. Wikipedia page views: 2,758
> Facebook likes: 634,989

[in-text-ad]

49. Jana Kramer
> # of top Billboard albums in last 5 years: 2
> Top charting album: Thirty One (#55 in 2016)
> Daily avg. Wikipedia page views: 4,542
> Facebook likes: 624,441

48. Billy Currington
> # of top Billboard albums in last 5 years: 4
> Top charting album: Icon: Billy Currington (#46 in 2012)
> Daily avg. Wikipedia page views: 511
> Facebook likes: 2.2 million

47. Reba
> # of top Billboard albums in last 5 years: 1
> Top charting album: Love Somebody (#21 in 2015)
> Daily avg. Wikipedia page views: 2,889
> Facebook likes: 6.8 million

[in-text-ad-2]

46. Kelsea Ballerini
> # of top Billboard albums in last 5 years: 1
> Top charting album: The First Time (#20 in 2016)
> Daily avg. Wikipedia page views: 1,557
> Facebook likes: 337,748

45. Hank Williams Jr.
> # of top Billboard albums in last 5 years: 3
> Top charting album: It’s About Time (#37 in 2016)
> Daily avg. Wikipedia page views: 1,810
> Facebook likes: 3.1 million

[in-text-ad]

44. Jennifer Nettles
> # of top Billboard albums in last 5 years: 2
> Top charting album: That Girl (#21 in 2014)
> Daily avg. Wikipedia page views: 1,187
> Facebook likes: 693,642

43. Chase Rice
> # of top Billboard albums in last 5 years: 2
> Top charting album: Ignite The Night (#20 in 2015)
> Daily avg. Wikipedia page views: 459
> Facebook likes: 743,276

42. Kip Moore
> # of top Billboard albums in last 5 years: 2
> Top charting album: Up All Night (#27 in 2012)
> Daily avg. Wikipedia page views: 349
> Facebook likes: 1.3 million

[in-text-ad-2]

41. Don Henley
> # of top Billboard albums in last 5 years: 1
> Top charting album: Cass County (#23 in 2015)
> Daily avg. Wikipedia page views: 2,923
> Facebook likes: 679,888

40. Joey + Rory
> # of top Billboard albums in last 5 years: 3
> Top charting album: Hymns (#2 in 2016)
> Daily avg. Wikipedia page views: 729
> Facebook likes: 2.4 million

[in-text-ad]

39. Sturgill Simpson
> # of top Billboard albums in last 5 years: 2
> Top charting album: A Sailor’s Guide To Earth (#18 in 2016)
> Daily avg. Wikipedia page views: 1,823
> Facebook likes: 265,262

38. Brett Eldredge
> # of top Billboard albums in last 5 years: 2
> Top charting album: Illinois (#33 in 2016)
> Daily avg. Wikipedia page views: 946
> Facebook likes: 984,981

37. Willie Nelson
> # of top Billboard albums in last 5 years: 3
> Top charting album: Band Of Brothers (#50 in 2014)
> Daily avg. Wikipedia page views: 7,022
> Facebook likes: 5.4 million

[in-text-ad-2]

36. Lee Brice
> # of top Billboard albums in last 5 years: 2
> Top charting album: Hard 2 Love (#25 in 2012)
> Daily avg. Wikipedia page views: 329
> Facebook likes: 2.0 million

35. Dolly Parton
> # of top Billboard albums in last 5 years: 2
> Top charting album: Pure & Simple (#32 in 2016)
> Daily avg. Wikipedia page views: 9,868
> Facebook likes: 4.1 million

[in-text-ad]

34. Alan Jackson
> # of top Billboard albums in last 5 years: 4
> Top charting album: Thirty Miles West (#26 in 2012)
> Daily avg. Wikipedia page views: 1,615
> Facebook likes: 4.9 million

33. Jake Owen
> # of top Billboard albums in last 5 years: 3
> Top charting album: Days Of Gold (#17 in 2014)
> Daily avg. Wikipedia page views: 559
> Facebook likes: 1.9 million

32. Cole Swindell
> # of top Billboard albums in last 5 years: 2
> Top charting album: Cole Swindell (#11 in 2014)
> Daily avg. Wikipedia page views: 813
> Facebook likes: 1.1 million

[in-text-ad-2]

31. Kacey Musgraves
> # of top Billboard albums in last 5 years: 2
> Top charting album: Same Trailer Different Park (#14 in 2014)
> Daily avg. Wikipedia page views: 1,094
> Facebook likes: 765,139

30. The Band Perry
> # of top Billboard albums in last 5 years: 2
> Top charting album: The Band Perry (#11 in 2012)
> Daily avg. Wikipedia page views: 938
> Facebook likes: 3.4 million

[in-text-ad]

29. Justin Moore
> # of top Billboard albums in last 5 years: 3
> Top charting album: Outlaws Like Me (#30 in 2012)
> Daily avg. Wikipedia page views: 499
> Facebook likes: 2.4 million

28. Chris Stapleton
> # of top Billboard albums in last 5 years: 1
> Top charting album: Traveller (#1 in 2016)
> Daily avg. Wikipedia page views: 3,616
> Facebook likes: 854,894

27. Darius Rucker
> # of top Billboard albums in last 5 years: 3
> Top charting album: True Believers (#15 in 2013)
> Daily avg. Wikipedia page views: 2,010
> Facebook likes: 2.5 million

[in-text-ad-2]

26. Scotty McCreery
> # of top Billboard albums in last 5 years: 3
> Top charting album: Clear As Day (#8 in 2012)
> Daily avg. Wikipedia page views: 710
> Facebook likes: 2.2 million

25. Hunter Hayes
> # of top Billboard albums in last 5 years: 2
> Top charting album: Hunter Hayes (#6 in 2013)
> Daily avg. Wikipedia page views: 835
> Facebook likes: 2.0 million

[in-text-ad]

24. Chris Young
> # of top Billboard albums in last 5 years: 3
> Top charting album: I’M Comin’ Over (#13 in 2016)
> Daily avg. Wikipedia page views: 659
> Facebook likes: 2.0 million

23. Brad Paisley
> # of top Billboard albums in last 5 years: 3
> Top charting album: Wheelhouse (#23 in 2013)
> Daily avg. Wikipedia page views: 2,075
> Facebook likes: 7.5 million

22. Rascal Flatts
> # of top Billboard albums in last 5 years: 3
> Top charting album: Changed (#17 in 2012)
> Daily avg. Wikipedia page views: 1,089
> Facebook likes: 6.6 million

[in-text-ad-2]

21. Toby Keith
> # of top Billboard albums in last 5 years: 4
> Top charting album: Clancy’s Tavern (#13 in 2012)
> Daily avg. Wikipedia page views: 1,714
> Facebook likes: 5.5 million

20. Sam Hunt
> # of top Billboard albums in last 5 years: 1
> Top charting album: Montevallo (#1 in 2015)
> Daily avg. Wikipedia page views: 2,552
> Facebook likes: 1.0 million

[in-text-ad]

19. Thomas Rhett
> # of top Billboard albums in last 5 years: 2
> Top charting album: Tangled Up (#7 in 2016)
> Daily avg. Wikipedia page views: 2,070
> Facebook likes: 1.6 million

18. Dierks Bentley
> # of top Billboard albums in last 5 years: 3
> Top charting album: Riser (#12 in 2014)
> Daily avg. Wikipedia page views: 1,182
> Facebook likes: 3.3 million

17. Brantley Gilbert
> # of top Billboard albums in last 5 years: 2
> Top charting album: Just As I Am (#5 in 2014)
> Daily avg. Wikipedia page views: 1,059
> Facebook likes: 3.8 million

[in-text-ad-2]

16. Keith Urban
> # of top Billboard albums in last 5 years: 2
> Top charting album: Ripcord (#9 in 2016)
> Daily avg. Wikipedia page views: 5,750
> Facebook likes: 6.3 million

15. Miranda Lambert
> # of top Billboard albums in last 5 years: 2
> Top charting album: Platinum (#8 in 2014)
> Daily avg. Wikipedia page views: 3,317
> Facebook likes: 8.5 million

[in-text-ad]

14. Little Big Town
> # of top Billboard albums in last 5 years: 2
> Top charting album: Tornado (#7 in 2013)
> Daily avg. Wikipedia page views: 2,123
> Facebook likes: 2.2 million

13. George Strait
> # of top Billboard albums in last 5 years: 5
> Top charting album: The Cowboy Rides Away: Live From At&T Stadium (#19 in 2015)
> Daily avg. Wikipedia page views: 2,581
> Facebook likes: 7.7 million

12. Garth Brooks
> # of top Billboard albums in last 5 years: 2
> Top charting album: Blame It All On My Roots: Five Decades Of Influences (#2 in 2014)
> Daily avg. Wikipedia page views: 5,313
> Facebook likes: 2.2 million

[in-text-ad-2]

11. Florida Georgia Line
> # of top Billboard albums in last 5 years: 3
> Top charting album: Here’s To The Good Times (#2 in 2013)
> Daily avg. Wikipedia page views: 1,744
> Facebook likes: 4.1 million

10. Lady Antebellum
> # of top Billboard albums in last 5 years: 4
> Top charting album: Own The Night (#4 in 2012)
> Daily avg. Wikipedia page views: 1,740
> Facebook likes: 10.9 million

[in-text-ad]

9. Zac Brown Band
> # of top Billboard albums in last 5 years: 5
> Top charting album: Jekyll + Hyde (#3 in 2015)
> Daily avg. Wikipedia page views: 1,483
> Facebook likes: 6.5 million

8. Tim McGraw
> # of top Billboard albums in last 5 years: 5
> Top charting album: Two Lanes Of Freedom (#14 in 2013)
> Daily avg. Wikipedia page views: 3,755
> Facebook likes: 8.6 million

7. Eric Church
> # of top Billboard albums in last 5 years: 4
> Top charting album: The Outsiders (#4 in 2014)
> Daily avg. Wikipedia page views: 1,818
> Facebook likes: 3.6 million

[in-text-ad-2]

6. Kenny Chesney
> # of top Billboard albums in last 5 years: 5
> Top charting album: Welcome To The Fishbowl (#12 in 2012)
> Daily avg. Wikipedia page views: 2,698
> Facebook likes: 6.6 million

5. Carrie Underwood
> # of top Billboard albums in last 5 years: 3
> Top charting album: Storyteller (#4 in 2016)
> Daily avg. Wikipedia page views: 5,156
> Facebook likes: 11.5 million

[in-text-ad]

4. Jason Aldean
> # of top Billboard albums in last 5 years: 4
> Top charting album: Old Boots, New Dirt (#4 in 2015)
> Daily avg. Wikipedia page views: 1,837
> Facebook likes: 9.1 million

3. Blake Shelton
> # of top Billboard albums in last 5 years: 7
> Top charting album: If I’M Honest (#3 in 2016)
> Daily avg. Wikipedia page views: 7,690
> Facebook likes: 9.3 million

2. Luke Bryan
> # of top Billboard albums in last 5 years: 8
> Top charting album: Crash My Party (#1 in 2014)
> Daily avg. Wikipedia page views: 3,135
> Facebook likes: 8.7 million

[in-text-ad-2]

1. Taylor Swift
> # of top Billboard albums in last 5 years: 3
> Top charting album: Red (#1 in 2012)
> Daily avg. Wikipedia page views: 14,084
> Facebook likes: 74.3 million

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.