Toys for cats are catnip for the pets industry.
Americans bought about $1 billion in toys for dogs and cats in 2016, an 18% increase from 2011, according to market research firm Packaged Facts. Of all toy sales for pets, 69% were for dogs and 31% for cats.
In breaking down the data on toy purchases by owners of dogs and cats, Packaged Facts found that owners of multiple cats bought the most toys per owner.
Three companies dominate the cat toy industry. Kong holds a 22% market share, followed by PetEdge and Ducky World, which each has 10% of the market. These companies and others are responding to trends in the toys for cats market. Among these trends are increased demand for interactive/training toys, self-entertaining toys, multi-functional plush toys, and natural/eco-friendly products that use organic fabrics and sustainable crops such as hemp and bamboo.
National Pet Owner Surveys show that pleasing the cat is a top consideration in toy product purchasing, along with product quality and product safety.
Click here to see the 25 best toys for cats.
To determine the 25 best toys for cats, 24/7 Wall St. identified the best-selling cat toys on Amazon on January 4, 2018. The results were then filtered so as to remove all items that received fewer than 4 out 5 star ratings. Also removed were items determined to be too similar to a higher ranking item to merit separate inclusion.
25. Catit Design Senses Play Circuit
> Company: Catit
> Amazon rating out of 5: 4.0
> Price: $9.15
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24. Sponge Soccer Balls
> Company: Spot
> Amazon rating out of 5: 4.5
> Price: $3.58
23. A-Door-Able Bouncing Mouse
> Company: Ethical Pet
> Amazon rating out of 5: 4.0
> Price: $4.88
22. Catit Senses 2.0 Fireball
> Company: Catit
> Amazon rating out of 5: 4.0
> Price: $3.49
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21. Petstages Catnip Rolls
> Company: Petstages
> Amazon rating out of 5: 4.1
> Price: $2.09
20. KONG Cat Hugga Wubba
> Company: KONG
> Amazon rating out of 5: 4.3
> Price: $3.99
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19. Catit Senses 2.0 Digger
> Company: Catit
> Amazon rating out of 5: 4.2
> Price: $14.99
18. OurPets Catty Whack Electronic Interactive Sound and Feather Action Toy
> Company: Our Pets
> Amazon rating out of 5: 4.1
> Price: $16.39
17. OurPets Play-N-Squeak Twice the Mice Cat Toy
> Company: Our Pets
> Amazon rating out of 5: 4.6
> Price: $6.67
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16. 3 Way Cat Tunnel
> Company: Creaker
> Amazon rating out of 5: 4.5
> Price: $11.99
15. KONG Beaver Refillable Catnip Toy
> Company: KONG
> Amazon rating out of 5: 4.3
> Price: $3.17
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14. 360 Degree Self Rotating Ball Light Toy
> Company: YOFUN
> Amazon rating out of 5: 4.1
> Price: $11.99
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13. Bascolor Retractable Feather Teaser Wand
> Company: B Bascolor
> Amazon rating out of 5: 4.3
> Price: $9.99
12. Just For Cats Kitty Frenzy
> Company: HARTZ
> Amazon rating out of 5: 4.6
> Price: $7.55
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11. Rainbow Cat Charmer
> Company: Cat Dancer Products
> Amazon rating out of 5: 4.8
> Price: $4.99
10. PETFAVORITES Original Mylar Crinkle Balls
> Company: PetFavorites
> Amazon rating out of 5: 4.4
> Price: $6.69
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9. 101 Cat Dancer Interactive Toy
> Company: Cat Dancer Products
> Amazon rating out of 5: 4.7
> Price: $1.99
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8. OurPets 100-Percent Premium Catnip Toy
> Company: Cosmic
> Amazon rating out of 5: 4.4
> Price: $2.69
7. Go Cat Teaser Wand
> Company: Go Cat
> Amazon rating out of 5: 4.3
> Price: $8.95
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6. B Bascolor Interactive Focused Light
> Company: B Bascolor
> Amazon rating out of 5: 4.3
> Price: $9.95
5. Catnip Natural Matatabi Chew Sticks
> Company: Niteangel
> Amazon rating out of 5: 4.0
> Price: $8.65
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4. SmartyKat Hot Pursuit Toy
> Company: SmartyKat
> Amazon rating out of 5: 4.1
> Price: $13.99
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3. Yeowww! Yellow Banana Catnip Toy
> Company: Yeowww!
> Amazon rating out of 5: 4.5
> Price: $5.53
2. Fashion’s Talk Cat toys Variety Pack
> Company: Fashion’s Talk
> Amazon rating out of 5: 4.6
> Price: $12.88
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1. Tower of Tracks Cat Toy
> Company: Petstages
> Amazon rating out of 5: 4.5
> Price: $9.69
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