Beer sales are falling in the United States. Americans bought 208.1 million barrels of beer in 2017, 1.6 million fewer barrels than five years ago. While many of the biggest and most recognizable beer brands bore the brunt of declining sales, a handful of major brands bucked the trend, reporting a significant increase in sales over the last five years.
Sales of the 31 largest beer brands in the United States fell by 6.5% from 2012 to 2017. Sales of Coors Light, the second most popular beer in the country, dipped by 11%. Despite buzz generated by the polarizing “Dilly Dilly” ad campaign, sales of Bud Light, the most popular beer in the country, fell 18% in the last five years. Budweiser, the self-proclaimed “King of Beers,” reported a whopping 24% sales decline.
24/7 Wall St. reviewed the beer brands that reported an increase in total barrels shipped in the United States between 2012 and 2017 to identify America’s fastest growing beer brands. We only considered beer brands that shipped at least 1 million barrels in 2017. All shipment and market share data were provided by Beer Marketer’s Insights.
These are America’s fastest growing beer brands.
13. Busch Light
> Sales change (2012-2017): +0.4%
> Barrels shipped in 2017: 6.4 million
> Market share: 3.1%
> Parent company: Anheuser-Busch InBev SA/NV
[in-text-ad]
12. Yuengling Lager
> Sales change (2012-2017): +2.2%
> Barrels shipped in 2017: 2.3 million
> Market share: 1.1%
> Parent company: D.G. Yuengling & Son, Inc.
24/7 Wall St.
11. Guinness (all)
> Sales change (2012-2017): +4.8%
> Barrels shipped in 2017: 1.1 million
> Market share: 0.5%
> Parent company: Diageo
10. Steel Reserve
> Sales change (2012-2017): +9.8%
> Barrels shipped in 2017: 1.6 million
> Market share: 0.8%
> Parent company: The Steel Brewing Company
[in-text-ad-2]
9. Blue Moon (all)
> Sales change (2012-2017): +11.0%
> Barrels shipped in 2017: 2.1 million
> Market share: 1.0%
> Parent company: Molson Coors Brewing Company
8. Coors Banquet
> Sales change (2012-2017): +20.0%
> Barrels shipped in 2017: 1.6 million
> Market share: 0.8%
> Parent company: Molson Coors Brewing Company
[in-text-ad]
7. Corona Extra
> Sales change (2012-2017): +20.2%
> Barrels shipped in 2017: 8.7 million
> Market share: 4.2%
> Parent company: Constellation Brands, Inc.
24/7 Wall St.
6. Bud Ice
> Sales change (2012-2017): +22.9%
> Barrels shipped in 2017: 2.6 million
> Market share: 1.2%
> Parent company: Anheuser-Busch InBev SA/NV
5. Corona Light
> Sales change (2012-2017): +26.3%
> Barrels shipped in 2017: 1.2 million
> Market share: 0.6%
> Parent company: Constellation Brands, Inc.
[in-text-ad-2]
4. Dos Equis
> Sales change (2012-2017): +41.8%
> Barrels shipped in 2017: 2.0 million
> Market share: 0.9%
> Parent company: Heineken Holding N.V.
3. Stella Artois
> Sales change (2012-2017): +90.8%
> Barrels shipped in 2017: 2.7 million
> Market share: 1.3%
> Parent company: Anheuser-Busch InBev SA/NV
[in-text-ad]
2. Michelob Ultra
> Sales change (2012-2017): +101.3%
> Barrels shipped in 2017: 7.7 million
> Market share: 3.7%
> Parent company: Anheuser-Busch InBev SA/NV
24/7 Wall St.
1. Modelo Especial
> Sales change (2012-2017): +126.8%
> Barrels shipped in 2017: 7.2 million
> Market share: 3.5%
> Parent company: Constellation Brands, Inc.
Want to Retire Early? Start Here (Sponsor)
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
