100 Most Valuable Brands in the World

Special Report

Published: October 7, 2019 6:41 pm

Last Updated: January 15, 2020 10:24 am

Having a strong brand recognition can help sell products or services. But certain brands have become much more than that — they have become so ubiquitous that they are an integral part of the lives of millions worldwide.

It can be hard to precisely measure the full value of a high quality brand, but it goes far beyond just a familiar logo and the product or service. Companies spend enormous amounts of money, time, and energy to ensure their brands are not just well known, but also well liked, and therefore more profitable.

24/7 Wall St. reviewed Interbrand’s Best Global Brands report for 2018 to determine the most valuable brands in the world. Interbrand, a brand consultant group, evaluates global brands based on a range of factors, including how well a brand is known, how well it is regarded, and how much it contributes to the parent company’s financial success. Revenue figures represent the most recent fiscal year reported. We converted some revenue figures from foreign companies into U.S. dollars. The exchange rate is as of Oct. 7, 2019.

To maintain a strong brand, companies must offer high-quality products and good customer service while also avoiding misconduct and scandals that could drive customers elsewhere. Wells Fargo was recently caught creating fake bank accounts and enrolling customers in programs they did not sign up for. The scandal, which unfolded over several years, contributed to a 12% drop in the bank’s second quarter profits in 2018. These are America’s most hated companies.

The most valuable brands represent a wide array of different products and services like food and drinks, luxury goods, cars, and financial services. It is tech companies, however, that have emerged as the dominant sector, representing each of the top four brands, as well as five of the top 10 most valuable brands in the world. Companies are racing to make the next big breakthroughs in technology, particularly AI, or artificial intelligence. The companies that can most efficiently create machines that will automatically take care of jobs that used to require hours of manual labor will have businesses lining up for their services. These are the companies leading the AI revolution.

Click here to see the 100 most valuable brands in the world

100. Subaru
> Brand value: $4.2 billion
> 1-year change in value: N/A
> Parent company: Subaru Corporation
> Parent company revenue: $31.8 billion
> Industry: Automotive

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99. Nintendo
> Brand value: $4.7 billion
> 1-year change in value: N/A
> Parent company: Nintendo Co., Ltd
> Parent company revenue: $10.9 billion
> Industry: Electronics

98. Hennessy
> Brand value: $4.7 billion
> 1-year change in value: N/A
> Parent company: LVMH Moet Hennessy Louis Vuitton SE
> Parent company revenue: $51.4 billion
> Industry: Alcohol

97. Johnnie Walker
> Brand value: $4.7 billion
> 1-year change in value: +7%
> Parent company: Diageo Plc
> Parent company revenue: $23.8 billion
> Industry: Alcohol

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Sprite (CC BY 2.0) by Mike Mozart

96. Sprite
> Brand value: $4.7 billion
> 1-year change in value: -2%
> Parent company: The Coca-Cola Company
> Parent company revenue: $31.9 billion
> Industry: Beverages

95. Prada
> Brand value: $4.8 billion
> 1-year change in value: +2%
> Parent company: PRADA S.P.A.
> Parent company revenue: $3.5 billion
> Industry: Luxury

94. Burberry
> Brand value: $5.0 billion
> 1-year change in value: -3%
> Parent company: Burberry Group plc
> Parent company revenue: $3.3 billion
> Industry: Luxury

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93. Harley-Davidson
> Brand value: $5.2 billion
> 1-year change in value: -9%
> Parent company: Harley-Davidson, Inc.
> Parent company revenue: $5.8 billion
> Industry: Automotive

92. Spotify
> Brand value: $5.2 billion
> 1-year change in value: N/A
> Parent company: Spotify Technology S.A.
> Parent company revenue: $5.8 billion
> Industry: Media

Dior (CC BY 2.0) by Thomas Leuthard

91. Dior
> Brand value: $5.2 billion
> 1-year change in value: +14%
> Parent company: Arnault Family Group
> Parent company revenue: $51.4 billion
> Industry: Luxury

90. MINI
> Brand value: $5.3 billion
> 1-year change in value: +3%
> Parent company: Bayerische Motoren Werke AG (BMW Group)
> Parent company revenue: $107.0 billion
> Industry: Automotive

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89. Shell
> Brand value: $5.3 billion
> 1-year change in value: +9%
> Parent company: Royal Dutch Shell plc
> Parent company revenue: $388.4 billion
> Industry: Energy

88. John Deere
> Brand value: $5.4 billion
> 1-year change in value: +12%
> Parent company: Deere & Company
> Parent company revenue: $37.4 billion
> Industry: Diversified

87. Heineken
> Brand value: $5.4 billion
> 1-year change in value: +4%
> Parent company: Heineken Holding N.V.
> Parent company revenue: $24.7 billion
> Industry: Alcohol

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86. KFC
> Brand value: $5.5 billion
> 1-year change in value: +3%
> Parent company: Yum! Brands, Inc.
> Parent company revenue: $5.7 billion
> Industry: Restaurants

85. Corona
> Brand value: $5.5 billion
> 1-year change in value: +16%
> Parent company: Constellation Brands, Inc.
> Parent company revenue: $8.1 billion
> Industry: Alcohol

84. Jack Daniel’s
> Brand value: $5.6 billion
> 1-year change in value: +6%
> Parent company: Brown-Forman Corporation
> Parent company revenue: $3.3 billion
> Industry: Alcohol

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83. Tiffany & Co.
> Brand value: $5.6 billion
> 1-year change in value: +5%
> Parent company: Tiffany & Co.
> Parent company revenue: $4.4 billion
> Industry: Luxury

82. Caterpillar
> Brand value: $5.7 billion
> 1-year change in value: +18%
> Parent company: Caterpillar Inc.
> Parent company revenue: $54.7 billion
> Industry: Diversified

81. Discovery
> Brand value: $5.8 billion
> 1-year change in value: +6%
> Parent company: Discovery, Inc.
> Parent company revenue: $10.6 billion
> Industry: Media

80. Ferrari
> Brand value: $5.8 billion
> 1-year change in value: +18%
> Parent company: Ferrari N.V.
> Parent company revenue: $3.8 billion
> Industry: Automotive

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79. DHL
> Brand value: $5.9 billion
> 1-year change in value: +3%
> Parent company: Deutsche Post DHL Group
> Parent company revenue: $67.6 billion
> Industry: Logistics

78. Land Rover
> Brand value: $6.2 billion
> 1-year change in value: +2%
> Parent company: Jaguar Land Rover Automotive PLC
> Parent company revenue: $29.8 billion
> Industry: Automotive

77. Johnson & Johnson
> Brand value: $6.2 billion
> 1-year change in value: +3%
> Parent company: Johnson & Johnson
> Parent company revenue: $81.6 billion
> Industry: Fast-moving consumer goods

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76. Panasonic
> Brand value: $6.3 billion
> 1-year change in value: +5%
> Parent company: Panasonic Corporation
> Parent company revenue: $74.5 billion
> Industry: Electronics

75. Salesforce.com
> Brand value: $6.4 billion
> 1-year change in value: +23%
> Parent company: salesforce.com, inc.
> Parent company revenue: $13.3 billion
> Industry: Business services

74. LEGO
> Brand value: $6.5 billion
> 1-year change in value: -7%
> Parent company: LEGO Group
> Parent company revenue: $5.3 billion
> Industry: Fast-moving consumer goods

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73. PayPal
> Brand value: $6.6 billion
> 1-year change in value: +22%
> Parent company: PayPal Holdings, Inc.
> Parent company revenue: $15.4 billion
> Industry: Financial services

72. FedEx
> Brand value: $6.9 billion
> 1-year change in value: +10%
> Parent company: FedEx Corporation
> Parent company revenue: $69.7 billion
> Industry: Logistics

71. Kia
> Brand value: $6.9 billion
> 1-year change in value: +4%
> Parent company: Hyundai Motor Group
> Parent company revenue: $98.8 billion
> Industry: Automotive

70. Mastercard
> Brand value: $7.5 billion
> 1-year change in value: +19%
> Parent company: Mastercard Inc.
> Parent company revenue: $15.0 billion
> Industry: Financial services

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69. Banco Santander
> Brand value: $7.5 billion
> 1-year change in value: +13%
> Parent company: Banco Santander, S.A.
> Parent company revenue: $53.1 Billion
> Industry: Financial services

68. Huawei
> Brand value: $7.6 billion
> 1-year change in value: +14%
> Parent company: Huawei Investment & Holding Co., Ltd
> Parent company revenue: $100.9 billion
> Industry: Technology

67. Cartier
> Brand value: $7.6 billion
> 1-year change in value: +1%
> Parent company: Cie Financiere Richemont SA
> Parent company revenue: $15.4 billion
> Industry: Luxury

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watching netflix (CC BY 2.0) by Stock Catalog

66. Netflix
> Brand value: $8.1 billion
> 1-year change in value: +45%
> Parent company: Netflix, Inc.
> Parent company revenue: $15.8 billion
> Industry: Media

65. Hewlett Packard Enterprise
> Brand value: $8.2 billion
> 1-year change in value: -9%
> Parent company: Hewlett Packard Enterprise Company
> Parent company revenue: $30.9 billion
> Industry: Business services

64. Colgate
> Brand value: $8.7 billion
> 1-year change in value: +4%
> Parent company: Colgate-Palmolive Company
> Parent company revenue: $15.5 billion
> Industry: Fast-moving consumer goods

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63. Morgan Stanley
> Brand value: $8.8 billion
> 1-year change in value: +7%
> Parent company: Morgan Stanley
> Parent company revenue: $40.1 billion
> Industry: Financial services

62. Nestlé
> Brand value: $8.9 billion
> 1-year change in value: +2%
> Parent company: Nestlé Group
> Parent company revenue: $91.9 billion
> Industry: Fast-moving consumer goods

61. Visa
> Brand value: $9.0 billion
> 1-year change in value: +15%
> Parent company: Visa Inc.
> Parent company revenue: $20.6 billion
> Industry: Financial services

60. 3M
> Brand value: $9.1 billion
> 1-year change in value: +2%
> Parent company: 3M Company
> Parent company revenue: $32.7 billion
> Industry: Diversified

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59. Sony
> Brand value: $9.3 billion
> 1-year change in value: +10%
> Parent company: Sony Corporation
> Parent company revenue: $80.7 billion
> Industry: Electronics

Danone (CC BY-SA 2.0) by Mikel Lizarralde

58. Danone
> Brand value: $9.5 billion
> 1-year change in value: +2%
> Parent company: Group Danone
> Parent company revenue: $27.1 billion
> Industry: Fast-moving consumer goods

57. Starbucks
> Brand value: $9.6 billion
> 1-year change in value: +10%
> Parent company: Starbucks Corporation
> Parent company revenue: $24.7 billion
> Industry: Restaurants

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56. Siemens
> Brand value: $10.1 billion
> 1-year change in value: +1%
> Parent company: Siemens Group
> Parent company revenue: $13.7 billion
> Industry: Diversified

Canon (CC BY-SA 2.0) by James O'Gorman

55. Canon
> Brand value: $10.4 billion
> 1-year change in value: +6%
> Parent company: Canon Inc.
> Parent company revenue: $36.9 billion
> Industry: Electronics

54. HP
> Brand value: $10.4 billion
> 1-year change in value: +9%
> Parent company: Hewlett Packard Enterprise Company
> Parent company revenue: $30.8 billion
> Industry: Electronics

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53. Kellogg’s
> Brand value: $10.6 billion
> 1-year change in value: -3%
> Parent company: Kellogg Company
> Parent company revenue: $13.5 billion
> Industry: Fast-moving consumer goods

52. Porsche
> Brand value: $10.7 billion
> 1-year change in value: +6%
> Parent company: Volkswagen Group
> Parent company revenue: $259.0 billion
> Industry: Automotive

51. Adobe
> Brand value: $10.7 billion
> 1-year change in value: +19%
> Parent company: Adobe Inc.
> Parent company revenue: $9.0 billion
> Industry: Business services

50. adidas
> Brand value: $10.8 billion
> 1-year change in value: +17%
> Parent company: adidas AG
> Parent company revenue: $24.1 billion
> Industry: Sporting goods

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49. Allianz
> Brand value: $10.8 billion
> 1-year change in value: +8%
> Parent company: Allianz SE
> Parent company revenue: $143.5 billion
> Industry: Financial services

48. L’Oréal
> Brand value: $11.1 billion
> 1-year change in value: +4%
> Parent company: Nestlé Group
> Parent company revenue: $91.8 million
> Industry: Fast-moving consumer goods

47. AXA
> Brand value: $11.1 billion
> 1-year change in value: –%
> Parent company: AXA Equitable Holdings, Inc.
> Parent company revenue: $3.4 billion
> Industry: Financial services

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46. HSBC
> Brand value: $11.2 billion
> 1-year change in value: +6%
> Parent company: HSBC Holdings plc
> Parent company revenue: $53.9 billion
> Industry: Financial services

45. Citi
> Brand value: $11.6 billion
> 1-year change in value: +9%
> Parent company: Citigroup Inc.
> Parent company revenue: $72.9 billion
> Industry: Financial services

44. Goldman Sachs
> Brand value: $11.8 billion
> 1-year change in value: +8%
> Parent company: The Goldman Sachs Group, Inc.
> Parent company revenue: $36.6 billion
> Industry: Financial services

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43. Philips
> Brand value: $12.1 billion
> 1-year change in value: +5%
> Parent company: Koninklijke Philips N.V.
> Parent company revenue: $19.9 billion
> Industry: Electronics

42. Audi
> Brand value: $12.2 billion
> 1-year change in value: +1%
> Parent company: Volkswagen AG
> Parent company revenue: $259.0 billion
> Industry: Automotive

41. Volkswagen
> Brand value: $12.2 billion
> 1-year change in value: +6%
> Parent company: Volkswagen AG
> Parent company revenue: $259.0 billion
> Industry: Automotive

40. Nissan
> Brand value: $12.2 billion
> 1-year change in value: +6%
> Parent company: Nissan Motor Corporation
> Parent company revenue: $63.1 billion
> Industry: Automotive

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39. Gucci
> Brand value: $12.9 billion
> 1-year change in value: +30%
> Parent company: Kering S.A.
> Parent company revenue: $15.0 billion
> Industry: Luxury

38. eBay
> Brand value: $13.0 billion
> 1-year change in value: -2%
> Parent company: eBay Inc.
> Parent company revenue: $10.7 billion
> Industry: Retail

37. NESCAFÉ
> Brand value: $13.1 billion
> 1-year change in value: +3%
> Parent company: Nestle Group
> Parent company revenue: $91.8 million
> Industry: Beverages

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36. Hyundai
> Brand value: $13.5 billion
> 1-year change in value: +3%
> Parent company: Hyundai Motor Group
> Parent company revenue: $98.8 billion
> Industry: Automotive

35. Ford
> Brand value: $14.0 billion
> 1-year change in value: +3%
> Parent company: Ford Motor Company
> Parent company revenue: $160.3 billion
> Industry: Automotive

34. Accenture
> Brand value: $14.2 billion
> 1-year change in value: +14%
> Parent company: Accenture plc
> Parent company revenue: $39.6 billion
> Industry: Business services

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33. Budweiser
> Brand value: $15.6 billion
> 1-year change in value: +2%
> Parent company: Anheuser-Busch InBev SA/NV
> Parent company revenue: $54.6 billion
> Industry: Alcohol

32. Hermès
> Brand value: $16.4 billion
> 1-year change in value: +15%
> Parent company: Hermès International
> Parent company revenue: $6.6 billion
> Industry: Luxury

31. Pampers
> Brand value: $16.6 billion
> 1-year change in value: +1%
> Parent company: The Procter & Gamble Company
> Parent company revenue: $67.7 billion
> Industry: Fast-moving consumer goods

30. H&M
> Brand value: $16.8 billion
> 1-year change in value: -18%
> Parent company: Hennes & Mauritz AB
> Parent company revenue: $21.2 billion
> Industry: Apparel

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29. UPS
> Brand value: $16.8 billion
> 1-year change in value: +3%
> Parent company: United Parcel Service, Inc.
> Parent company revenue: $71.9 billion
> Industry: Logistics

28. Gillette
> Brand value: $16.9 billion
> 1-year change in value: -7%
> Parent company: The Procter & Gamble Company
> Parent company revenue: $67.7 billion
> Industry: Fast-moving consumer goods

27. IKEA
> Brand value: $17.5 billion
> 1-year change in value: -5%
> Parent company: Ingka Group
> Parent company revenue: $40.7 billion
> Industry: Retail

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26. J.P. Morgan
> Brand value: $17.6 billion
> 1-year change in value: +12%
> Parent company: JPMorgan Chase & Co.
> Parent company revenue: $109.0 billion
> Industry: Financial services

25. Zara
> Brand value: $17.7 billion
> 1-year change in value: -5%
> Parent company: Inditex Group
> Parent company revenue: $28.7 billion
> Industry: Apparel

24. American Express
> Brand value: $19.1 billion
> 1-year change in value: +8%
> Parent company: American Express Company
> Parent company revenue: $40.3 billion
> Industry: Financial services

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Chanel (CC BY 2.0) by Spixey

23. Chanel
> Brand value: $20.0 billion
> 1-year change in value: N/A
> Parent company: Chanel S.A.
> Parent company revenue: $11.1 billion
> Industry: Luxury

22. Pepsi
> Brand value: $20.8 billion
> 1-year change in value: +2%
> Parent company: PepsiCo, Inc.
> Parent company revenue: $64.7 billion
> Industry: Beverages

21. SAP
> Brand value: $22.9 billion
> 1-year change in value: +1%
> Parent company: SAP SE
> Parent company revenue: $27.1 billion
> Industry: Business services

20. Honda
> Brand value: $23.7 billion
> 1-year change in value: +4%
> Parent company: Honda Motor Co., LTD.
> Parent company revenue: $148.6 billion
> Industry: Automotive

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19. Oracle
> Brand value: $26.1 billion
> 1-year change in value: -5%
> Parent company: Oracle Corporation
> Parent company revenue: $39.5 billion
> Industry: Business services

Louis Vuitton Resort - Mykonos by Mathieu Lebreton

Louis Vuitton Resort - Mykonos (CC BY 2.0) by Mathieu Lebreton

18. Louis Vuitton
> Brand value: $28.2 billion
> 1-year change in value: +23%
> Parent company: LVMH Moet Hennessy
> Parent company revenue: $51.4 billion
> Industry: Luxury

17. Nike
> Brand value: $30.1 billion
> 1-year change in value: +11%
> Parent company: Nike, Inc.
> Parent company revenue: $39.1 billion
> Industry: Sporting goods

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16. GE
> Brand value: $32.8 billion
> 1-year change in value: -26%
> Parent company: General Electric Company
> Parent company revenue: $121.6 billion
> Industry: Diversified

15. Cisco
> Brand value: $34.6 billion
> 1-year change in value: +8%
> Parent company: Cisco Systems, Inc.
> Parent company revenue: $51.9 billion
> Industry: Business services

14. Disney
> Brand value: $39.9 billion
> 1-year change in value: -2%
> Parent company: The Walt Disney Company
> Parent company revenue: $59.4 billion
> Industry: Media

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13. BMW
> Brand value: $41.0 billion
> 1-year change in value: -1%
> Parent company: BMW Group
> Parent company revenue: $107.0 billion
> Industry: Automotive

12. IBM
> Brand value: $43.0 billion
> 1-year change in value: -8%
> Parent company: International Business Machines Corporation
> Parent company revenue: $79.6 billion
> Industry: Business services

11. Intel
> Brand value: $43.3 billion
> 1-year change in value: +10%
> Parent company: Intel Corporation
> Parent company revenue: $70.8 billion
> Industry: Technology

10. McDonald’s
> Brand value: $43.4 billion
> 1-year change in value: +5%
> Parent company: McDonald’s Corporation
> Parent company revenue: $21.0 billion
> Industry: Restaurants

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9. Facebook
> Brand value: $45.2 billion
> 1-year change in value: -6%
> Parent company: Facebook, Inc.
> Parent company revenue: $55.8 billion
> Industry: Technology

8. Mercedes-Benz
> Brand value: $48.6 billion
> 1-year change in value: +2%
> Parent company: Daimler
> Parent company revenue: $183.8 billion
> Industry: Automotive

7. Toyota
> Brand value: $53.4 billion
> 1-year change in value: +6%
> Parent company: Toyota Motor Corporation
> Parent company revenue: $282.1 billion
> Industry: Automotive

6. Samsung
> Brand value: $59.9 billion
> 1-year change in value: +6%
> Parent company: Samsung Electronics Co., Ltd.
> Parent company revenue: $221.6 billion
> Industry: Technology

5. Coca-Cola
> Brand value: $66.3 billion
> 1-year change in value: -5%
> Parent company: The Coca-Cola Company
> Parent company revenue: $31.9 billion
> Industry: Beverages

4. Microsoft
> Brand value: $92.7 billion
> 1-year change in value: +16%
> Parent company: Microsoft Corporation
> Parent company revenue: $125.8 billion
> Industry: Technology

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3. Amazon
> Brand value: $100.8 billion
> 1-year change in value: +56%
> Parent company: Amazon.com, Inc.
> Parent company revenue: $232.9 billion
> Industry: Technology

2. Google
> Brand value: $155.5 billion
> 1-year change in value: +10%
> Parent company: Alphabet Inc.
> Parent company revenue: $136.8 billion
> Industry: Technology

1. Apple
> Brand value: $214.5 billion
> 1-year change in value: +16%
> Parent company: Apple Inc.
> Parent company revenue: $265.6 billion
> Industry: Technology