Millennials have a reputation for being beer snobs. They’ve been credited with bolstering the craft beer movement, preferring the adventurous realm of flavorful micro-brews over dad’s favorite lager. It’s no surprise then that the most popular beer amongst millennials is the summertime classic Blue Moon — a Belgian-style wheat ale brewed with coriander and orange peel. (In the market for more refreshing drink ideas? Here are 21 classic summer cocktails to beat the heat.)
What else are 25-to-40-year-olds drinking these days? Using a ranking of beer brands by the international research and analytics firm YouGov, 24/7 Tempo has compiled a list of the 75 most popular beers among millennials. Popularity is determined by the percentage of adults in the pertinent age category who have heard of the beer brand. We also included from YouGov the percentage who have a positive opinion of the beer brand.
While major-label pilsners like Bud Light and Miller still rank amongst the top choices, millennial tastes have proven to be more variable than those of baby boomers. Brands like Shock Top, Fat Tire, and Redd’s Apple Ale appear in the top 20. (Another top 20 listing, White Claw, isn’t actually a beer — it’s a hard seltzer, a category of beverages that has become insanely popular in recent years. Another hard cider, Bon & Viv, appears at No. 58.)
Click here to see the 75 most popular beers among millennials
Although some dominant craft beer brands like Sierra Nevada weren’t included in the ranking, other craft breweries like Founders, Dogfish Head, and Lagunitas appear on the list. Differences in regional availability may affect the survey results, as some beers aren’t widely distributed in certain states. Here is the best beer in every state.
75. Clausthaler
> % of millennials who have a positive opinion of Clausthaler: 21.0%
> % of millennials who have heard of Clausthaler: 35.0% — #75 highest out of 75 beer brands
[in-text-ad]
74. Pure Brewery
> % of millennials who have a positive opinion of Pure Brewery: 22.0%
> % of millennials who have heard of Pure Brewery: 39.0% — #69 highest out of 75 beer brands
73. Foster’s
> % of millennials who have a positive opinion of Foster’s: 23.0%
> % of millennials who have heard of Foster’s: 60.0% — #42 highest out of 75 beer brands
72. Marz Community
> % of millennials who have a positive opinion of Marz Community: 23.0%
> % of millennials who have heard of Marz Community: 42.0% — #65 highest out of 75 beer brands
24/7 Wall St.
71. O’Hara’s
> % of millennials who have a positive opinion of O’Hara’s: 24.0%
> % of millennials who have heard of O’Hara’s: 37.0% — #73 highest out of 75 beer brands
70. TsingTao
> % of millennials who have a positive opinion of TsingTao: 24.0%
> % of millennials who have heard of TsingTao: 49.0% — #56 highest out of 75 beer brands
69. Radeberger
> % of millennials who have a positive opinion of Radeberger: 24.0%
> % of millennials who have heard of Radeberger: 39.0% — #69 highest out of 75 beer brands
[in-text-ad-2]
68. Amstel
> % of millennials who have a positive opinion of Amstel: 24.0%
> % of millennials who have heard of Amstel: 54.0% — #50 highest out of 75 beer brands
67. Hitachino
> % of millennials who have a positive opinion of Hitachino: 25.0%
> % of millennials who have heard of Hitachino: 39.0% — #69 highest out of 75 beer brands
66. Yanjing
> % of millennials who have a positive opinion of Yanjing: 26.0%
> % of millennials who have heard of Yanjing: 41.0% — #67 highest out of 75 beer brands
65. Molson Canadian
> % of millennials who have a positive opinion of Molson Canadian: 26.0%
> % of millennials who have heard of Molson Canadian: 51.0% — #55 highest out of 75 beer brands
[in-text-ad]
64. Great Lakes
> % of millennials who have a positive opinion of Great Lakes: 26.0%
> % of millennials who have heard of Great Lakes: 49.0% — #56 highest out of 75 beer brands
63. Harbin
> % of millennials who have a positive opinion of Harbin: 26.0%
> % of millennials who have heard of Harbin: 36.0% — #74 highest out of 75 beer brands
62. Tripel Karmeliet
> % of millennials who have a positive opinion of Tripel Karmeliet: 27.0%
> % of millennials who have heard of Tripel Karmeliet: 39.0% — #69 highest out of 75 beer brands
24/7 Wall St.
61. Foam Brewers
> % of millennials who have a positive opinion of Foam Brewers: 27.0%
> % of millennials who have heard of Foam Brewers: 41.0% — #67 highest out of 75 beer brands
60. Bellerose
> % of millennials who have a positive opinion of Bellerose: 27.0%
> % of millennials who have heard of Bellerose: 46.0% — #61 highest out of 75 beer brands
59. Saint Archer Gold
> % of millennials who have a positive opinion of Saint Archer Gold: 28.0%
> % of millennials who have heard of Saint Archer Gold: 43.0% — #63 highest out of 75 beer brands
[in-text-ad-2]
58. Bon & Viv
> % of millennials who have a positive opinion of Bon & Viv: 28.0%
> % of millennials who have heard of Bon & Viv: 47.0% — #60 highest out of 75 beer brands
57. Milwaukee’s Best
> % of millennials who have a positive opinion of Milwaukee’s Best: 28.0%
> % of millennials who have heard of Milwaukee’s Best: 62.0% — #39 highest out of 75 beer brands
56. Peroni Nastro Azzurro
> % of millennials who have a positive opinion of Peroni Nastro Azzurro: 28.0%
> % of millennials who have heard of Peroni Nastro Azzurro: 43.0% — #63 highest out of 75 beer brands
55. Bells
> % of millennials who have a positive opinion of Bells: 29.0%
> % of millennials who have heard of Bells: 45.0% — #62 highest out of 75 beer brands
[in-text-ad]
54. Miller Genuine Draft
> % of millennials who have a positive opinion of Miller Genuine Draft: 29.0%
> % of millennials who have heard of Miller Genuine Draft: 76.0% — #30 highest out of 75 beer brands
53. Icehouse
> % of millennials who have a positive opinion of Icehouse: 30.0%
> % of millennials who have heard of Icehouse: 55.0% — #49 highest out of 75 beer brands
52. Milwaukee Best Ice
> % of millennials who have a positive opinion of Milwaukee Best Ice: 30.0%
> % of millennials who have heard of Milwaukee Best Ice: 60.0% — #42 highest out of 75 beer brands
24/7 Wall St.
51. Red Stripe
> % of millennials who have a positive opinion of Red Stripe: 31.0%
> % of millennials who have heard of Red Stripe: 54.0% — #50 highest out of 75 beer brands
50. Beck’s
> % of millennials who have a positive opinion of Beck’s: 31.0%
> % of millennials who have heard of Beck’s: 58.0% — #48 highest out of 75 beer brands
49. Lagunitas
> % of millennials who have a positive opinion of Lagunitas: 31.0%
> % of millennials who have heard of Lagunitas: 48.0% — #58 highest out of 75 beer brands
[in-text-ad-2]
48. Vermont Brewery
> % of millennials who have a positive opinion of Vermont Brewery: 31.0%
> % of millennials who have heard of Vermont Brewery: 42.0% — #65 highest out of 75 beer brands
47. Michelob Light
> % of millennials who have a positive opinion of Michelob Light: 32.0%
> % of millennials who have heard of Michelob Light: 78.0% — #26 highest out of 75 beer brands
46. Keystone Light
> % of millennials who have a positive opinion of Keystone Light: 32.0%
> % of millennials who have heard of Keystone Light: 74.0% — #32 highest out of 75 beer brands
45. Molson
> % of millennials who have a positive opinion of Molson: 33.0%
> % of millennials who have heard of Molson: 53.0% — #52 highest out of 75 beer brands
[in-text-ad]
44. Yuengling Lager
> % of millennials who have a positive opinion of Yuengling Lager: 33.0%
> % of millennials who have heard of Yuengling Lager: 59.0% — #45 highest out of 75 beer brands
43. Bud Light Lime
> % of millennials who have a positive opinion of Bud Light Lime: 33.0%
> % of millennials who have heard of Bud Light Lime: 83.0% — #13 highest out of 75 beer brands
42. Rolling Rock
> % of millennials who have a positive opinion of Rolling Rock: 34.0%
> % of millennials who have heard of Rolling Rock: 61.0% — #41 highest out of 75 beer brands
24/7 Wall St.
41. St. Pauli Girl
> % of millennials who have a positive opinion of St. Pauli Girl: 34.0%
> % of millennials who have heard of St. Pauli Girl: 53.0% — #52 highest out of 75 beer brands
40. Tecate
> % of millennials who have a positive opinion of Tecate: 34.0%
> % of millennials who have heard of Tecate: 59.0% — #45 highest out of 75 beer brands
39. Steel Reserve
> % of millennials who have a positive opinion of Steel Reserve: 34.0%
> % of millennials who have heard of Steel Reserve: 59.0% — #45 highest out of 75 beer brands
[in-text-ad-2]
38. Heineken Light
> % of millennials who have a positive opinion of Heineken Light: 34.0%
> % of millennials who have heard of Heineken Light: 86.0% — #12 highest out of 75 beer brands
37. Dogfish Head
> % of millennials who have a positive opinion of Dogfish Head: 34.0%
> % of millennials who have heard of Dogfish Head: 53.0% — #52 highest out of 75 beer brands
36. Natural Light
> % of millennials who have a positive opinion of Natural Light: 34.0%
> % of millennials who have heard of Natural Light: 78.0% — #26 highest out of 75 beer brands
35. Yuengling
> % of millennials who have a positive opinion of Yuengling: 35.0%
> % of millennials who have heard of Yuengling: 60.0% — #42 highest out of 75 beer brands
[in-text-ad]
34. Busch Light
> % of millennials who have a positive opinion of Busch Light: 35.0%
> % of millennials who have heard of Busch Light: 83.0% — #13 highest out of 75 beer brands
33. Bud Light Platinum
> % of millennials who have a positive opinion of Bud Light Platinum: 36.0%
> % of millennials who have heard of Bud Light Platinum: 77.0% — #28 highest out of 75 beer brands
32. Michelob Ultra
> % of millennials who have a positive opinion of Michelob Ultra: 37.0%
> % of millennials who have heard of Michelob Ultra: 83.0% — #13 highest out of 75 beer brands
24/7 Wall St.
31. Founders
> % of millennials who have a positive opinion of Founders: 37.0%
> % of millennials who have heard of Founders: 48.0% — #58 highest out of 75 beer brands
30. Keystone
> % of millennials who have a positive opinion of Keystone: 37.0%
> % of millennials who have heard of Keystone: 73.0% — #34 highest out of 75 beer brands
29. Natural Ice
> % of millennials who have a positive opinion of Natural Ice: 38.0%
> % of millennials who have heard of Natural Ice: 75.0% — #31 highest out of 75 beer brands
[in-text-ad-2]
28. Miller Genuine Draft
> % of millennials who have a positive opinion of Miller Genuine Draft: 38.0%
> % of millennials who have heard of Miller Genuine Draft: 81.0% — #20 highest out of 75 beer brands
27. Miller High Life
> % of millennials who have a positive opinion of Miller High Life: 38.0%
> % of millennials who have heard of Miller High Life: 82.0% — #19 highest out of 75 beer brands
26. Coors Light
> % of millennials who have a positive opinion of Coors Light: 38.0%
> % of millennials who have heard of Coors Light: 87.0% — #10 highest out of 75 beer brands
25. Miller Lite
> % of millennials who have a positive opinion of Miller Lite: 38.0%
> % of millennials who have heard of Miller Lite: 92.0% — #2 highest out of 75 beer brands
[in-text-ad]
24. Coors Banquet
> % of millennials who have a positive opinion of Coors Banquet: 39.0%
> % of millennials who have heard of Coors Banquet: 73.0% — #34 highest out of 75 beer brands
23. Negra Modelo
> % of millennials who have a positive opinion of Negra Modelo: 39.0%
> % of millennials who have heard of Negra Modelo: 62.0% — #39 highest out of 75 beer brands
22. Bud Light Platinum
> % of millennials who have a positive opinion of Bud Light Platinum: 39.0%
> % of millennials who have heard of Bud Light Platinum: 83.0% — #13 highest out of 75 beer brands
21. Corona Extra
> % of millennials who have a positive opinion of Corona Extra: 39.0%
> % of millennials who have heard of Corona Extra: 80.0% — #23 highest out of 75 beer brands
20. Modelo Especial
> % of millennials who have a positive opinion of Modelo Especial: 40.0%
> % of millennials who have heard of Modelo Especial: 68.0% — #36 highest out of 75 beer brands
19. Pabst Blue Ribbon
> % of millennials who have a positive opinion of Pabst Blue Ribbon: 40.0%
> % of millennials who have heard of Pabst Blue Ribbon: 81.0% — #20 highest out of 75 beer brands
[in-text-ad-2]
18. Shock Top
> % of millennials who have a positive opinion of Shock Top: 40.0%
> % of millennials who have heard of Shock Top: 67.0% — #37 highest out of 75 beer brands
17. Busch
> % of millennials who have a positive opinion of Busch: 40.0%
> % of millennials who have heard of Busch: 81.0% — #20 highest out of 75 beer brands
16. White Claw
> % of millennials who have a positive opinion of White Claw: 41.0%
> % of millennials who have heard of White Claw: 77.0% — #28 highest out of 75 beer brands
15. Budweiser
> % of millennials who have a positive opinion of Budweiser: 42.0%
> % of millennials who have heard of Budweiser: 90.0% — #4 highest out of 75 beer brands
[in-text-ad]
14. Heineken
> % of millennials who have a positive opinion of Heineken: 42.0%
> % of millennials who have heard of Heineken: 90.0% — #4 highest out of 75 beer brands
13. Fat Tire
> % of millennials who have a positive opinion of Fat Tire: 42.0%
> % of millennials who have heard of Fat Tire: 66.0% — #38 highest out of 75 beer brands
12. Redd’s Apple Ale
> % of millennials who have a positive opinion of Redd’s Apple Ale: 44.0%
> % of millennials who have heard of Redd’s Apple Ale: 74.0% — #32 highest out of 75 beer brands
11. Coors
> % of millennials who have a positive opinion of Coors: 44.0%
> % of millennials who have heard of Coors: 89.0% — #7 highest out of 75 beer brands
10. Dos Equis
> % of millennials who have a positive opinion of Dos Equis: 44.0%
> % of millennials who have heard of Dos Equis: 79.0% — #24 highest out of 75 beer brands
9. Stella Artois
> % of millennials who have a positive opinion of Stella Artois: 45.0%
> % of millennials who have heard of Stella Artois: 83.0% — #13 highest out of 75 beer brands
[in-text-ad-2]
8. Corona Light
> % of millennials who have a positive opinion of Corona Light: 45.0%
> % of millennials who have heard of Corona Light: 89.0% — #7 highest out of 75 beer brands
7. Modelo
> % of millennials who have a positive opinion of Modelo: 46.0%
> % of millennials who have heard of Modelo: 79.0% — #24 highest out of 75 beer brands
6. Samuel Adams
> % of millennials who have a positive opinion of Samuel Adams: 46.0%
> % of millennials who have heard of Samuel Adams: 83.0% — #13 highest out of 75 beer brands
5. Miller
> % of millennials who have a positive opinion of Miller: 46.0%
> % of millennials who have heard of Miller: 90.0% — #4 highest out of 75 beer brands
[in-text-ad]
4. Guinness
> % of millennials who have a positive opinion of Guinness: 48.0%
> % of millennials who have heard of Guinness: 88.0% — #9 highest out of 75 beer brands
3. Bud Light
> % of millennials who have a positive opinion of Bud Light: 48.0%
> % of millennials who have heard of Bud Light: 93.0% — #1 highest out of 75 beer brands
2. Corona
> % of millennials who have a positive opinion of Corona: 51.0%
> % of millennials who have heard of Corona: 92.0% — #2 highest out of 75 beer brands
[in-text-ad-2]
1. Blue Moon
> % of millennials who have a positive opinion of Blue Moon: 55.0%
> % of millennials who have heard of Blue Moon: 87.0% — #10 highest out of 75 beer brands
Want to Retire Early? Start Here (Sponsor)
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
