Special Report

Photos That Prove the 1930s Had the Best Fashion

Public Domain / National Archive / Wikimedia Commons

The culture of a decade can sometimes be a reaction to the tastes and manners of the preceding one. The world of fashion is no exception, and the 1930s turned the page on the Roaring Twenties.

24/7 Tempo has gathered 60 photos of models, ordinary people, and celebrities of various kinds from Getty Images, the Library of Congress, and PICRYL to prove that the 1930s were an amazing era for fashion. We also drew on observations from fashion sources such as Fashion History and Rebels Market to find the trends that made the 1930s such a noteworthy decade. (To see evidence of another era that had great fashion, see these 60 photos that prove the ‘70s had the best style.)

Even though the Great Depression of the 1930s was one of the darkest periods in American history, it was a golden age for fashion in the U.S. In its own way, glamor in films and elsewhere was a form of escapism from the reality of economic hardship. 

The decade’s clothing trends were heavily influenced by Hollywood and silver-screen sirens such as Bette Davis, Katharine Hepburn, Jean Harlow, and Marlene Dietrich. Such was their influence of Hollywood on fashion that a translucent white organdie gown worn by Joan Crawford in the film “Letty Lynton” prompted the production of thousands of copies at various price points across the country. A few years later, after Clark Gable’s character in “It Happened One Night” revealed that he did not wear undershirts, sales of the garment plunged.

By the 1930s, the boyish fashion looks of women in the 1920s were gone, replaced by an overall slender appearance represented by clothes with descending hemlines and waistlines returned to their natural place. Evening dresses from designers such as Madeleine Vionnet had low backs and more closely hugged the female form. Day dresses could be found in plaid, floral, or abstract prints. 

Designer Elsa Schiaparelli, who first gained fame in the 1920s, collaborated with surrealist artists Salvador Dalí and Jean Cocteau to create garments influenced by their style. High-end fashion inspired by Parisian designers using cheaper materials such as toile made tony garments more accessible to American women. (These are some iconic fashion brands that no longer exist.)

By the end of the decade, the styles with broad, padded shoulders, nipped in waists and shorter A-line skirts that would prevail in the 1940s had emerged.

Katherine Hepburn became a fashion icon as a woman who donned menswear. She wore trousers or wide-leg pants in many of her films as well as off-screen. Because of her lasting influence on fashion, in 1986 she was awarded with a lifetime-achievement award by the Council of Fashion Designers of America.

Click here to see 60 photos proving that the 1930s had the best fashion

As for men, until the 1930s, fashion had been dictated by the social elite. Beginning in the 1930s, fashion took its cues from other parts of society. Gangster films were popular in the 1930s and the mob lifestyle was reflected in men’s tailored suits and snappy fedora-like hats called trilbies. 

Casual apparel such as knitted sweaters and soft-collared shirts grew in popularity. Other style trends in men’s fashion were blazers and sports jackets with flannel trousers and open-necked shirts worn by those in engaged sporting pursuits. For those less financially fortunate, the ageless image of the working man wearing boots, a flat cap, and an oversized coat remains.

Public Domain / National Archive / Wikimedia Commons

1. Three models with hats by Hélène Sorbier

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Hulton Archive / Hulton Archive via Getty Images

2. People celebrating New Year’s Eve at El Morocco in New York City

Hulton Archive / Hulton Archive via Getty Images

3. Ernest Hemingway and Marlene Dietrich

Public Domain / National Archive / Wikimedia Commons

4. Three women modeling dresses by Marcelle Landowska

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Public Domain / Fortepan / Picryl

5. Lady smiling for a portrait

Hulton Archive / Hulton Archive via Getty Images

6. Family of four listening to the radio

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Hulton Archive / Hulton Archive via Getty Images

7. German film director Fritz Lang

Public Domain / National Archief / Wikimedia Commons

8. Women modeling clothes by Marcelle Landowska

Courtesy of the State Library of Queensland / Public Domain

9. Stepping out for a spring fashion parade in Brisbane, Australia

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Public Domain / National Archief / Wikimedia Commons

10. Three models with fashion designed by Marcelle Landowska

Fox Photos / Hulton Archive via Getty Images

11. Conductors Serge Koussevitsky (left) and Sir Thomas Beecham

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Public Domain / National Archive / Wikimedia Commons

12. Models with an audience in Paris

Public Domain / Wikimedia Commons

13. American cartoonist and fashion designer Gladys Parker

Public Domain / National Archive / Wikimedia Commons

14. Three women with hats in Paris

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Central Press / Hulton Archive via Getty Images

15. Golfer Bobby Jones (right) with the Walker Cup in Sandwich, England

Courtesy of the State Library of Queensland / Public Domain

16. Models posing for a fashion shoot

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Public Domain / National Archive / Wikimedia Commons

17. Modeling dresses by Hélène Sorbier in Paris

Keystone / Hulton Archive via Getty Images

18. German industrialist and arms manufacturer Alfred Krupp (second from right) with his extended family

Public Domain / National Archief / Wikimedia Commons

19. A model in Paris

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Hulton Archive / Archive Photos via Getty Images

20. Louisiana governor and senator Huey Long at a radio broadcast

Hulton Archive / Hulton Archive via Getty Images

21. Brazilian politician Getúlio Vargas

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Public Domain / National Archief / Wikimedia Commons

22. A model at the House of Paquin in Paris

Public Domain / National Archief / Wikimedia Commons

23. Two models in suits in Paris

Hulton Archive / Hulton Archive via Getty Images

24. Austrian doctor and psychotherapist Alfred Adler

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Topical Press Agency / Hulton Archive via Getty Images

25. Boxer Jack Dempsey

Hulton Archive / Hulton Archive via Getty Images

26. British politician James Thomas (center) and friends

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Public Domain via Gallica / Picryl

27. Posing outside a cat show at the Salle Wagram, Paris

Public Domain / National Archief / Wikimedia Commons

28. Miss France

Keystone / Archive Photos via Getty Images

29. Attorney Clarence Darrow (right)

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Public Domain / National Archief / Wikimedia Commons

30. Model De Decker with hat

Hulton Archive / Hulton Archive via Getty Images

31. Actresses Laurette Taylor (left) and Ethel Barrymore

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Public Domain / National Archief / Wikimedia Commons

32. Model De Decker with another hat

Public Domain / National Archief / Wikimedia Commons

33. Two models with hats in Paris

Public Domain / National Archief / Wikimedia Commons

34. Model Eliane Richer with hat

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Hulton Archive / Hulton Archive via Getty Images

35. Austrian-born actor and director Erich Von Stroheim

Public Domain / National Archief / Wikimedia Commons

36. Model Hélène Sorbier with hat

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Hulton Archive / Moviepix via Getty Images

37. Douglas Fairbanks Jr. (left), Charlie Chaplin, and Mary Pickford

Public Domain / Fortepan / Picryl

38. Fashion models

Public Domain / National Archive / Wikimedia Commons

39. Model in long dress with hat

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Hulton Archive / Hulton Archive via Getty Images

40. Models in a Red Bug Electric Roadster car at the Edison Electrical Exposition in New York

Public Domain / National Archief / Wikimedia Commons

41. Model with a hat

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Earl Crowley / Hulton Archive via Getty Images

42. Gary Cooper (right) and a location caterer on the set of “The Spoilers”

Topical Press Agency / Hulton Archive via Getty Images

43. A reception for golfer Bobby Jones after his British Open victory

Public Domain / National Archief / Wikimedia Commons

44. Model in a dress

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Hulton Archive / Hulton Archive via Getty Images

45. British photographer and costume designer Cecil Beaton

Hulton Archive / Hulton Archive via Getty Images

46. Business mogul and multimillionaire John D. Rockefeller

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Public Domain / Library of Congress, Prints & Photographs Division, Toni Frissell Photograph Collection, [reproduction number, e.g., LC-F9-1956-12-01, Frame 6]

47. Five college girls jumping in winter clothes

Public Domain / National Archief / Wikimedia Commons

48. Model Hélène Sorbier with hat

Public Domain / National Archief / Wikimedia Commons

49. Model in a summer dress with hat

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Hulton Archive / Hulton Archive via Getty Images

50. Businessman and philanthropist Simon Guggenheim

Hulton Archive / Hulton Archive via Getty Images

51. Diplomats from Czechoslovakia, Romania, and Yugoslavia at a Little Entente conference in Belgrade

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Public Domain / National Archief / Wikimedia Commons

52. Model with a hat in Paris

Public Domain / Library of Congress Farm Security Administration/Office of War Information Black-and-White Negatives

53. Woman standing outside

Public Domain / Library of Congress, Prints & Photographs Division, Farm Security Administration/Office of War Information Black-and-White Negatives

54. Fitting a dress at Saks Fifth Avenue

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Public Domain / National Archief / Wikimedia Commons

55. Model in front of flowers

Public Domain / Fortepan / Picryl

56. Woman smiling at a boat station

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Public Domain / National Archief / Wikimedia Commons

57. Models standing on chairs in Paris

Courtesy of the State Library of Queensland / Public Domain

58. Models posing inside a Qantas aircraft

Public Domain / National Archief / Wikimedia Commons

59. Four models with hats

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Public Domain / Wikimedia Commons

60. Actress Claudette Colbert with her mother

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