Special Report
Photos That Prove the 1930s Had the Best Fashion
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The culture of a decade can sometimes be a reaction to the tastes and manners of the preceding one. The world of fashion is no exception, and the 1930s turned the page on the Roaring Twenties.
24/7 Tempo has gathered 60 photos of models, ordinary people, and celebrities of various kinds from Getty Images, the Library of Congress, and PICRYL to prove that the 1930s were an amazing era for fashion. We also drew on observations from fashion sources such as Fashion History and Rebels Market to find the trends that made the 1930s such a noteworthy decade. (To see evidence of another era that had great fashion, see these 60 photos that prove the ‘70s had the best style.)
Even though the Great Depression of the 1930s was one of the darkest periods in American history, it was a golden age for fashion in the U.S. In its own way, glamor in films and elsewhere was a form of escapism from the reality of economic hardship.
The decade’s clothing trends were heavily influenced by Hollywood and silver-screen sirens such as Bette Davis, Katharine Hepburn, Jean Harlow, and Marlene Dietrich. Such was their influence of Hollywood on fashion that a translucent white organdie gown worn by Joan Crawford in the film “Letty Lynton” prompted the production of thousands of copies at various price points across the country. A few years later, after Clark Gable’s character in “It Happened One Night” revealed that he did not wear undershirts, sales of the garment plunged.
By the 1930s, the boyish fashion looks of women in the 1920s were gone, replaced by an overall slender appearance represented by clothes with descending hemlines and waistlines returned to their natural place. Evening dresses from designers such as Madeleine Vionnet had low backs and more closely hugged the female form. Day dresses could be found in plaid, floral, or abstract prints.
Designer Elsa Schiaparelli, who first gained fame in the 1920s, collaborated with surrealist artists Salvador Dalí and Jean Cocteau to create garments influenced by their style. High-end fashion inspired by Parisian designers using cheaper materials such as toile made tony garments more accessible to American women. (These are some iconic fashion brands that no longer exist.)
By the end of the decade, the styles with broad, padded shoulders, nipped in waists and shorter A-line skirts that would prevail in the 1940s had emerged.
Katherine Hepburn became a fashion icon as a woman who donned menswear. She wore trousers or wide-leg pants in many of her films as well as off-screen. Because of her lasting influence on fashion, in 1986 she was awarded with a lifetime-achievement award by the Council of Fashion Designers of America.
Click here to see 60 photos proving that the 1930s had the best fashion
As for men, until the 1930s, fashion had been dictated by the social elite. Beginning in the 1930s, fashion took its cues from other parts of society. Gangster films were popular in the 1930s and the mob lifestyle was reflected in men’s tailored suits and snappy fedora-like hats called trilbies.
Casual apparel such as knitted sweaters and soft-collared shirts grew in popularity. Other style trends in men’s fashion were blazers and sports jackets with flannel trousers and open-necked shirts worn by those in engaged sporting pursuits. For those less financially fortunate, the ageless image of the working man wearing boots, a flat cap, and an oversized coat remains.
1. Three models with hats by Hélène Sorbier
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2. People celebrating New Year’s Eve at El Morocco in New York City
3. Ernest Hemingway and Marlene Dietrich
4. Three women modeling dresses by Marcelle Landowska
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5. Lady smiling for a portrait
6. Family of four listening to the radio
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7. German film director Fritz Lang
8. Women modeling clothes by Marcelle Landowska
9. Stepping out for a spring fashion parade in Brisbane, Australia
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10. Three models with fashion designed by Marcelle Landowska
11. Conductors Serge Koussevitsky (left) and Sir Thomas Beecham
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12. Models with an audience in Paris
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13. American cartoonist and fashion designer Gladys Parker
14. Three women with hats in Paris
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15. Golfer Bobby Jones (right) with the Walker Cup in Sandwich, England
16. Models posing for a fashion shoot
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17. Modeling dresses by Hélène Sorbier in Paris
18. German industrialist and arms manufacturer Alfred Krupp (second from right) with his extended family
19. A model in Paris
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20. Louisiana governor and senator Huey Long at a radio broadcast
21. Brazilian politician Getúlio Vargas
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22. A model at the House of Paquin in Paris
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23. Two models in suits in Paris
24. Austrian doctor and psychotherapist Alfred Adler
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25. Boxer Jack Dempsey
26. British politician James Thomas (center) and friends
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27. Posing outside a cat show at the Salle Wagram, Paris
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28. Miss France
29. Attorney Clarence Darrow (right)
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30. Model De Decker with hat
31. Actresses Laurette Taylor (left) and Ethel Barrymore
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32. Model De Decker with another hat
33. Two models with hats in Paris
34. Model Eliane Richer with hat
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35. Austrian-born actor and director Erich Von Stroheim
36. Model Hélène Sorbier with hat
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37. Douglas Fairbanks Jr. (left), Charlie Chaplin, and Mary Pickford
38. Fashion models
39. Model in long dress with hat
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40. Models in a Red Bug Electric Roadster car at the Edison Electrical Exposition in New York
41. Model with a hat
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42. Gary Cooper (right) and a location caterer on the set of “The Spoilers”
43. A reception for golfer Bobby Jones after his British Open victory
44. Model in a dress
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45. British photographer and costume designer Cecil Beaton
46. Business mogul and multimillionaire John D. Rockefeller
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47. Five college girls jumping in winter clothes
48. Model Hélène Sorbier with hat
49. Model in a summer dress with hat
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50. Businessman and philanthropist Simon Guggenheim
51. Diplomats from Czechoslovakia, Romania, and Yugoslavia at a Little Entente conference in Belgrade
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52. Model with a hat in Paris
53. Woman standing outside
54. Fitting a dress at Saks Fifth Avenue
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55. Model in front of flowers
56. Woman smiling at a boat station
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57. Models standing on chairs in Paris
58. Models posing inside a Qantas aircraft
59. Four models with hats
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60. Actress Claudette Colbert with her mother
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