Special Report
As Oscar Viewership Plummets, Here Are the Most Watched Ceremonies Since 2000
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There was a time when the Academy Awards ceremony was must-see TV. It was one of the events people circled on their television calendar, like the Super Bowl. They’d hold watch parties and play games of predicting Oscar winners. That has become a rarer event. (Here’s a look back at some of the most iconic photos from the Oscars.)
The Nielsen ratings reveal a rather sad trend in Oscar viewership. After a slight uptick in 2014, the ratings on ABC for the industry’s biggest night plunged to an all-time low of 10.4 million viewers in 2021. That was the first year after the pandemic had devastated the industry as theaters closed, projects were postponed, and fewer movies were made.
In addition, recent Best Picture winners haven’t always been boffo at the box office. The 2013 Best Picture winner, “Argo,” was the last to bring in more than $100 million at the box office. People are streaming more content.
The program has a demographic problem, too: Fewer young people are tuning in. The 2021 show scored a 1.9 rating among adults 18-49, a key demographic for advertisers – a 64% slide from 2020. (The Academy Awards are not an outlier; award shows in general are falling in viewership.) Some viewers are also turned off by what they see as political posturing and advocacy for issues by award winners.
Viewership decline has come even as the Academy has tried to answer calls for greater diversity. There have been several notable Oscar firsts in recent years, such as Kathryn Bigelow becoming the female director to win an Oscar in 2010, and “Parasite” taking the honors in 2020 as the first Asian-made movie and the first non-English-language film to win for best picture. (These are 30 famous firsts in Oscar history.)
As Oscar viewership plummets, click here to see the most watched ceremonies since 2000
To determine the most (and least) watched Oscar broadcasts since the year 2000, 24/7 Tempo reviewed data on television viewing audiences from media analytics firm Nielsen. Oscar ceremonies of the last 23 years were ranked based on U.S. television viewing audiences.
23. 2021 (93rd Academy Awards)
> U.S. television audience: 10.4 million viewers
> Ceremony host: None
> Best Picture winner: Nomadland
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22. 2022 (94th Academy Awards)
> U.S. television audience: 15.4 million viewers
> Ceremony hosts: Regina Hall, Amy Schumer, Wanda Sykes
> Best Picture winner: CODA
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21. 2020 (92nd Academy Awards)
> U.S. television audience: 23.6 million viewers
> Ceremony host: None
> Best Picture winner: Parasite
20. 2018 (90th Academy Awards)
> U.S. television audience: 26.5 million viewers
> Ceremony host: Jimmy Kimmel
> Best Picture winner: The Shape of Water
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19. 2019 (91st Academy Awards)
> U.S. television audience: 29.6 million viewers
> Ceremony host: None
> Best Picture winner: Green Book
18. 2008 (80th Academy Awards)
> U.S. television audience: 31.8 million viewers
> Ceremony host: Jon Stewart
> Best Picture winner: No Country for Old Men
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17. 2017 (89th Academy Awards)
> U.S. television audience: 32.9 million viewers
> Ceremony host: Jimmy Kimmel
> Best Picture winner: Moonlight
16. 2003 (75th Academy Awards)
> U.S. television audience: 33.0 million viewers
> Ceremony host: Steve Martin
> Best Picture winner: Chicago
15. 2016 (88th Academy Awards)
> U.S. television audience: 34.3 million viewers
> Ceremony host: Chris Rock
> Best Picture winner: Spotlight
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14. 2009 (81st Academy Awards)
> U.S. television audience: 36.1 million viewers
> Ceremony host: Hugh Jackman
> Best Picture winner: Slumdog Millionaire
13. 2015 (87th Academy Awards)
> U.S. television audience: 36.6 million viewers
> Ceremony host: Neil Patrick Harris
> Best Picture winner: Birdman or (The Unexpected Virtue of Ignorance)
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12. 2011 (83rd Academy Awards)
> U.S. television audience: 37.6 million viewers
> Ceremony host: James Franco & Anne Hathaway
> Best Picture winner: The King’s Speech
11. 2006 (78th Academy Awards)
> U.S. television audience: 38.9 million viewers
> Ceremony host: Jon Stewart
> Best Picture winner: Crash
10. 2012 (84th Academy Awards)
> U.S. television audience: 39.3 million viewers
> Ceremony host: Billy Crystal
> Best Picture winner: The Artist
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9. 2007 (79th Academy Awards)
> U.S. television audience: 40.2 million viewers
> Ceremony host: Ellen DeGeneres
> Best Picture winner: The Departed
8. 2013 (85th Academy Awards)
> U.S. television audience: 40.3 million viewers
> Ceremony host: Seth MacFarlane
> Best Picture winner: Argo
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7. 2010 (82nd Academy Awards)
> U.S. television audience: 41.7 million viewers
> Ceremony host: Steve Martin & Alec Baldwin
> Best Picture winner: The Hurt Locker
6. 2002 (74th Academy Awards)
> U.S. television audience: 41.8 million viewers
> Ceremony host: Whoopi Goldberg
> Best Picture winner: A Beautiful Mind
5. 2005 (77th Academy Awards)
> U.S. television audience: 42.1 million viewers
> Ceremony host: Chris Rock
> Best Picture winner: Million Dollar Baby
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4. 2001 (73rd Academy Awards)
> U.S. television audience: 42.9 million viewers
> Ceremony host: Steve Martin
> Best Picture winner: Gladiator
3. 2004 (76th Academy Awards)
> U.S. television audience: 43.5 million viewers
> Ceremony host: Billy Crystal
> Best Picture winner: The Lord of the Rings: The Return of the King
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2. 2014 (86th Academy Awards)
> U.S. television audience: 43.7 million viewers
> Ceremony host: Ellen DeGeneres
> Best Picture winner: 12 Years a Slave
1. 2000 (72nd Academy Awards)
> U.S. television audience: 46.3 million viewers
> Ceremony host: Billy Crystal
> Best Picture winner: American Beauty
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