Special Report

Every Super Bowl Ranked From Least to Most Watched

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When the Kansas Chiefs and the Philadelphia Eagles meet on Sunday at State Farm Stadium in Glendale, Arizona, to decide the champion of the National Football League in Super Bowl LVII, more than 100 million people will be watching. 

To determine the most-watched Super Bowls, 24/7 Tempo reviewed data from Nielsen and Sports Media Watch. Super Bowls were ranked based on total reported television audience. Official results and MVP awards came from ESPN.

The Super Bowl has been America’s biggest party day of the year for decades, where bowls of chili, plates of buffalo wings, trays of sliders, buckets of guacamole, and gallons of beer are consumed. It didn’t start out that way. When the game was first played in 1967, just 26.8 million people, watching on two networks, saw the old-guard Green Bay Packers of the NFL demolish the upstart Kansas City Chiefs of the AFL, 35-10. Viewership soared 46% the following year to 39.1 million.

Interest has steadily grown over the years, despite the fact some of the games were mismatches, buoyed by the debut of memorable commercials and halftime shows featuring such acts as Prince, Michael Jackson, Madonna, and the Rolling Stones. (See who has performed at every Super Bowl halftime show.)

Click here to see every Super Bowl ranked from least to most watched

The best games tend to garner the highest television ratings, as viewers quickly tune out if the action is less than exciting. Seven of the 12 highest-viewed Super Bowls were games decided by six points or less. 

The 10 most-watched Super Bowls have all been since 2010. And sorry, haters of the New England Patriots – that six-time Super Bowl champion team has been in four of the most-viewed title games of all time. (On the other hand, these are the 12 NFL teams that have never won a Super Bowl.)

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56. Super Bowl I (1967)
> Total television viewership: 26.8 million
> Result: Green Bay (35), Kansas City (10)
> MVP: Bart Starr, QB, Green Bay

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55. Super Bowl II (1968)
> Total television viewership: 39.1 million
> Result: Green Bay (33), Oakland (14)
> MVP: Bart Starr, QB, Green Bay

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54. Super Bowl III (1969)
> Total television viewership: 41.7 million
> Result: New York Jets (16), Baltimore (7)
> MVP: Joe Namath, QB, New York Jets

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53. Super Bowl IV (1970)
> Total television viewership: 44.3 million
> Result: Kansas City (23), Minnesota (7)
> MVP: Len Dawson, QB, Kansas City

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52. Super Bowl V (1971)
> Total television viewership: 46.0 million
> Result: Baltimore (16), Dallas (13)
> MVP: Chuck Howley, LB, Dallas

51. Super Bowl VIII (1974)
> Total television viewership: 51.7 million
> Result: Miami (24), Minnesota (7)
> MVP: Larry Csonka, FB, Miami

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50. Super Bowl VII (1973)
> Total television viewership: 53.3 million
> Result: Miami (14), Washington (7)
> MVP: Jake Scott, S, Miami

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49. Super Bowl IX (1975)
> Total television viewership: 56.1 million
> Result: Pittsburgh (16), Minnesota (6)
> MVP: Franco Harris, RB, Pittsburgh

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48. Super Bowl VI (1972)
> Total television viewership: 56.6 million
> Result: Dallas (24), Miami (3)
> MVP: Roger Staubach, QB, Dallas

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47. Super Bowl X (1976)
> Total television viewership: 57.7 million
> Result: Pittsburgh (21), Dallas (17)
> MVP: Lynn Swann, WR, Pittsburgh

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46. Super Bowl XI (1977)
> Total television viewership: 62.0 million
> Result: Oakland (32), Minnesota (14)
> MVP: Fred Biletnikoff, WR, Oakland

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45. Super Bowl XV (1981)
> Total television viewership: 68.3 million
> Result: Oakland (27), Philadelphia (10)
> MVP: Jim Plunkett, QB, Oakland

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44. Super Bowl XXIV (1990)
> Total television viewership: 73.9 million
> Result: San Francisco (55), Denver (10)
> MVP: Joe Montana, QB, San Francisco

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43. Super Bowl XIII (1979)
> Total television viewership: 74.7 million
> Result: Pittsburgh (35), Dallas (31)
> MVP: Terry Bradshaw, QB, Pittsburgh

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42. Super Bowl XIV (1980)
> Total television viewership: 76.2 million
> Result: Pittsburgh (31), Los Angeles Rams (19)
> MVP: Terry Bradshaw, QB, Pittsburgh

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41. Super Bowl XVIII (1984)
> Total television viewership: 77.6 million
> Result: Los Angeles Raiders (38), Washington (9)
> MVP: Marcus Allen, RB, Los Angeles Raiders

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40. Super Bowl XII (1978)
> Total television viewership: 78.9 million
> Result: Dallas (27), Denver (10)
> MVP: Harvey Martin & Randy White, DL, Dallas

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39. Super Bowl XXV (1991)
> Total television viewership: 79.5 million
> Result: New York Giants (20), Buffalo (19)
> MVP: Ottis Anderson, RB, New York Giants

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38. Super Bowl XXVI (1992)
> Total television viewership: 79.6 million
> Result: Washington (37), Buffalo (24)
> MVP: Mark Rypien, QB, Washington

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37. Super Bowl XXII (1988)
> Total television viewership: 80.1 million
> Result: Washington (42), Denver (10)
> MVP: Doug Williams, QB, Washington

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36. Super Bowl XXIII (1989)
> Total television viewership: 81.6 million
> Result: San Francisco (20), Cincinnati (16)
> MVP: Jerry Rice, WR, San Francisco

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35. Super Bowl XVII (1983)
> Total television viewership: 81.8 million
> Result: Washington (27), Miami (17)
> MVP: John Riggins, RB, Washington

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34. Super Bowl XXIX (1995)
> Total television viewership: 83.4 million
> Result: San Francisco (49), San Diego (26)
> MVP: Steve Young, QB, San Francisco

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33. Super Bowl XXXIII (1999)
> Total television viewership: 83.7 million
> Result: Denver (34), Atlanta (19)
> MVP: John Elway, QB, Denver

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32. Super Bowl XXXV (2001)
> Total television viewership: 84.3 million
> Result: Baltimore (34), New York Giants (7)
> MVP: Ray Lewis, LB, Baltimore

31. Super Bowl XVI (1982)
> Total television viewership: 85.2 million
> Result: San Francisco (26), Cincinnati (21)
> MVP: Joe Montana, QB, San Francisco

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30. Super Bowl XIX (1985)
> Total television viewership: 85.5 million
> Result: San Francisco (38), Miami (16)
> MVP: Joe Montana, QB, San Francisco

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29. Super Bowl XXXIX (2005)
> Total television viewership: 86.1 million
> Result: New England (24), Philadelphia (21)
> MVP: Deion Branch, WR, New England

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28. Super Bowl XXXVI (2002)
> Total television viewership: 86.8 million
> Result: New England (20), St. Louis (17)
> MVP: Tom Brady, QB, New England

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27. Super Bowl XXI (1987)
> Total television viewership: 87.2 million
> Result: New York Giants (39), Denver (20)
> MVP: Phil Simms, QB, New York Giants

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26. Super Bowl XXXI (1997)
> Total television viewership: 87.9 million
> Result: Green Bay (35), New England (21)
> MVP: Desmond Howard, KR, Green Bay

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25. Super Bowl XXXIV (2000)
> Total television viewership: 88.5 million
> Result: St. Louis (23), Tennessee (16)
> MVP: Kurt Warner, QB, St. Louis

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24. Super Bowl XXXVII (2003)
> Total television viewership: 88.6 million
> Result: Tampa Bay (48), Oakland (21)
> MVP: Dexter Jackson, CB, Tampa Bay

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23. Super Bowl XXXVIII (2004)
> Total television viewership: 89.8 million
> Result: New England (32), Carolina (29)
> MVP: Tom Brady, QB, New England

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22. Super Bowl XXVIII (1994)
> Total television viewership: 90.0 million
> Result: Dallas (30), Buffalo (13)
> MVP: Emmitt Smith, RB, Dallas

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21. Super Bowl XXXII (1998)
> Total television viewership: 90.0 million
> Result: Denver (31), Green Bay (24)
> MVP: Terrell Davis, RB, Denver

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20. Super Bowl XL (2006)
> Total television viewership: 90.8 million
> Result: Pittsburgh (21), Seattle (10)
> MVP: Hines Ward, WR, Pittsburgh

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19. Super Bowl XXVII (1993)
> Total television viewership: 91.0 million
> Result: Dallas (52), Buffalo (17)
> MVP: Troy Aikman, QB, Dallas

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18. Super Bowl XX (1986)
> Total television viewership: 92.6 million
> Result: Chicago (46), New England (10)
> MVP: Richard Dent, DE, Chicago

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17. Super Bowl XLI (2007)
> Total television viewership: 93.2 million
> Result: Indianapolis (29), Chicago (17)
> MVP: Peyton Manning, QB, Indianapolis

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16. Super Bowl XXX (1996)
> Total television viewership: 94.1 million
> Result: Dallas (27), Pittsburgh (17)
> MVP: Larry Brown, CB, Dallas

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15. Super Bowl LV (2021)
> Total television viewership: 95.2 million
> Result: Tampa Bay (31), Kansas City (9)
> MVP: Tom Brady, QB, Tampa Bay

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14. Super Bowl XLII (2008)
> Total television viewership: 97.5 million
> Result: New York Giants (17), New England (14)
> MVP: Eli Manning, QB, New York Giants

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13. Super Bowl LIII (2019)
> Total television viewership: 98.2 million
> Result: New England (13), Los Angeles Rams (3)
> MVP: Julian Edelman, WR, New England

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12. Super Bowl XLIII (2009)
> Total television viewership: 98.7 million
> Result: Pittsburgh (27), Arizona (23)
> MVP: Santonio Holmes, WR, Pittsburgh

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11. Super Bowl LVI (2022)
> Total television viewership: 99.2 million
> Result: Los Angeles Rams (23), Cincinnati (20)
> MVP: Cooper Kupp, WR, Los Angeles Rams

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10. Super Bowl LIV (2020)
> Total television viewership: 100.5 million
> Result: Kansas City (31), San Francisco (20)
> MVP: Patrick Mahomes, QB, Kansas City

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9. Super Bowl LII (2018)
> Total television viewership: 103.4 million
> Result: Philadelphia (41), New England (33)
> MVP: Nick Foles, QB, Philadelphia

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8. Super Bowl XLIV (2010)
> Total television viewership: 106.5 million
> Result: New Orleans (31), Indianapolis (17)
> MVP: Drew Brees, QB, New Orleans

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7. Super Bowl XLVII (2013)
> Total television viewership: 108.7 million
> Result: Baltimore (34), San Francisco (31)
> MVP: Joe Flacco, QB, Baltimore

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6. Super Bowl XLV (2011)
> Total television viewership: 111.0 million
> Result: Green Bay (31), Pittsburgh (25)
> MVP: Aaron Rodgers, QB, Green Bay

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5. Super Bowl LI (2017)
> Total television viewership: 111.3 million
> Result: New England (34), Atlanta (28)
> MVP: Tom Brady, QB, New England

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4. Super Bowl XLVI (2012)
> Total television viewership: 111.3 million
> Result: New York Giants (21), New England (17)
> MVP: Eli Manning, QB, New York Giants

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3. Super Bowl 50 (2016)
> Total television viewership: 111.9 million
> Result: Denver (24), Carolina (10)
> MVP: Von Miller, LB, Denver

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2. Super Bowl XLVIII (2014)
> Total television viewership: 112.2 million
> Result: Seattle (43), Denver (8)
> MVP: Malcolm Smith, LB, Seattle

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1. Super Bowl XLIX (2015)
> Total television viewership: 114.4 million
> Result: New England (28), Seattle (24)
> MVP: Tom Brady, QB, New England

 

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