12 Unforgettable Food and Drink Slogans That Stick in Your Mind

When this slogan was launched in 2006, the firm called it “the most significant repositioning effort in the company’s 55-year-history.” It was so successful that what was once known as Dunkin’ Donuts now calls itself simply Dunkin’.

The best-known Lay’s slogan ever, this challenge to snackers originally appeared in the early 1960s.

First blended by a grocer in Nashville in 1892 and named for a hotel in the city, Maxwell House became America’s best-selling coffee brand, holding that distinction until the 1980s. The company began using its notable motto in 1915. For a time, publicity claimed that it had been coined by then-ex-president Theodore Roosevelt, though in fact it was the work of a corporate executive.

This gargantuan burger chain launches new slogans often, but this one became by far the longest-running of them. The public first experienced it in 2003, when Justin Timberlake sang a jingle with this title.

In the early 1950s, the manager of a franchise unit of what was then called Kentucky Fried Chicken appeared in an early TV commercial, in which he was seen to eat some chicken and then lick his fingers. A viewer complained about this breach of etiquette, to which the man replied “Well, it’s finger lickin’ good” — and the company promptly adopted the slogan.

Despite indications to the contrary in the series finale of “Mad Men,” Don Draper didn’t create Coca-Cola’s “I’d Like to Teach the World to Sing” commercial, in which the line “It’s the real thing” first appeared. It was conceived by a real-life ad executive and made its debut in 1971.

These little bites of chocolate coated in hard candy shells first appeared in 1941. Some 13 years later, their manufacturer, Mars, Inc., trademarked their quintessential catchphrase, based on the candy’s handheld stability.

This unforgettable tagline, referring to the Quaker Oats cereal brand Life, was introduced in a TV commercial airing originally in 1972. The company stuck with it for more than a dozen years, making it one of the longest running commercials in history.

An ad executive working for General Mills, makers of Wheaties, is said to have spontaneously come up with this famous slogan in the early 1930s for use on a Minneapolis ballpark billboard. The phrase became such a part of the American lexicon that celebrated author Kurt Vonnegut borrowed it as the title of a 1973 novel.

The American Egg Board, dedicated to the marketing and promotion of eggs, introduced this slogan and an accompanying jingle in 1976 or ’77 (sources differ). A new version of the jingle appeared in 2012, updated to reflect revised nutritional information.

This is the granddaddy of food advertising taglines, introduced in 1896 — a mere three years after the product itself, which is now indelibly associated with baseball games, was introduced to the public at the World’s Columbian Exposition in Chicago.

First heard in 1984, as uttered by actress Clara Peller in TV commercials for this leading burger chain, the phrase quickly became a cultural touchstone. Among other things, it was the title of a hit country song, appeared on products ranging from bumper stickers to a board game, and was appropriated by 1984 presidential candidate Walter Mondale in a debate with opponent Gary Hart.